#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 Janeiro 27 » WWF and H&M the union by the source of life
18:19 WWF and H&M the union by the source of life | |
Taking water stewardship to the next level within the fashion industry Conservation organisation WWF
and fashion company H&M have entered into a three year global
partnership. Side by side, a new H&M water strategy has been formed
which is a game changer in the fashion industry, as it takes the whole supply chain into account and goes far beyond the factory lines. During 2012, WWF and H&M performed a comprehensive evaluation of
all H&M´s efforts and challenges in connection with water which
formed the basis of the new H&M water strategy. Starting in 2013,
WWF and H&M will implement this together, and according to WWF no
other fashion company has such a comprehensive global water strategy. Starting already at the drawing board, H&M designers and buyers
will receive additional training in the water impacts of raw material
production as well as wet processes for different styles, to promote
more sustainable choices. WWF and H&M will work in collaboration
with public policy makers, NGO´s, water institutions and other companies
to support better management of particular river basins in China and
Bangladesh. H&M will also improve its internal water efficiency, minimise its
suppliers’ impact on water, train all staff in water issues and inspire
customers to use water responsibly. In addition, H&M will support
the WWF conservation projects on water in the Yangtze river basin in
China. Currently, 2.7 billion people – roughly 40 per cent of the world’s
population – live in river basins that experience severe water scarcity
during at least one month of the year, according to WWF’s 2012 Living Planet Report.
About a third of the units which perform wet processes for H&M are
located in areas which are now, or will be by 2025, considered extreme
water scarce. This partnership builds on 10 years of H&M’s work to
reduce negative water impacts in different parts of the value chain.  Press/imageH&M
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