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18:19WWF and H&M the union by the source of life
Taking water stewardship to the next level within the fashion industry
Conservation organisation WWF and fashion company H&M have entered into a three year global partnership. Side by side, a new H&M water strategy has been formed which is a game changer in the fashion industry, as it takes the whole supply chain into account and goes far beyond the factory lines.
During 2012, WWF and H&M performed a comprehensive evaluation of all H&M´s efforts and challenges in connection with water which formed the basis of the new H&M water strategy. Starting in 2013, WWF and H&M will implement this together, and according to WWF no other fashion company has such a comprehensive global water strategy.
Starting already at the drawing board, H&M designers and buyers will receive additional training in the water impacts of raw material production as well as wet processes for different styles, to promote more sustainable choices. WWF and H&M will work in collaboration with public policy makers, NGO´s, water institutions and other companies to support better management of particular river basins in China and Bangladesh.
H&M will also improve its internal water efficiency, minimise its suppliers’ impact on water, train all staff in water issues and inspire customers to use water responsibly. In addition, H&M will support the WWF conservation projects on water in the Yangtze river basin in China.
Currently, 2.7 billion people – roughly 40 per cent of the world’s population – live in river basins that experience severe water scarcity during at least one month of the year, according to WWF’s 2012 Living Planet Report. About a third of the units which perform wet processes for H&M are located in areas which are now, or will be by 2025, considered extreme water scarce. This partnership builds on 10 years of H&M’s work to reduce negative water impacts in different parts of the value chain.
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