RELAÇÕES PÚBLICAS & MARKETING DIGITAIS

To mark Ralph Lauren Corporation's first Polo flagship store at 711 Fifth Avenue in New York City, celebrity guests including Ben Stiller, Kendall Jenner, Ciara & Anna Wintour attend the world's first 4D fashion show.

Held in Central Park, Ralph Lauren’s new Polo line for women presented its Spring ’15 collection during New York Fashion Week in a revolutionary runway event: a water-screen projection that towered above Manhattan’s Central Park, fusing fashion, art and technology.

Hundreds of spectators, including celebrities, famous runway faces and fashion editors, gathered on the Cherry Hill lawn on the west side of the park for a sensory experience that uses innovative technology that could forever change the landscape for a fashion show.

Ralph Lauren Polo models – appearing like beautiful mirages using four-story-tall holographic effects – wore outfits embracing the eclectic spirit of the brand, mixing the edge of New York and Paris, and the sunset colours and patterns of the Adirondacks. 

The event celebrates the first Ralph Lauren Polo flagship at 711 Fifth Avenue in New York City. Spanning nearly 38,000 square feet over three floors, the new Polo flagship is the first store to unveil the complete new world of Polo for women, and the first store to showcase women’s Polo alongside the Polo men’s collection. The new store also introduces Ralph Lauren’s first-ever coffee shop, Ralph’s Coffee.