RELAÇÕES PÚBLICAS & MARKETING DIGITAIS

The magic of the holiday season returns this year with Macy's annual Believe campaign inviting customers to share in the spirit of goodwill and generosity. From Nov. 7 to Dec. 24, customers can visit their local Macy’s store to drop their stamped letters, addressed to “Santa at the North Pole,” into special Santa Mail letterboxes. New this year, the Believe letter campaign is going digital – in addition to mailing letters in-store, customers can visit macys.com/believe to create and send their letter to Santa.

Macy's sets out to achieve GUINNESS WORLD RECORDS® title for the longest wish list to Santa as part of the annual Believe campaign (Photo: Business Wire)

Macy’s is also asking America to wish big and help set a new GUINNESS WORLD RECORDS^® title for the longest wish list to Santa through their letters created at macys.com/believe. Additional Believe elements will include a nationally-televised animated special, activity guides for teachers, a school musical program, and the return of the sixth annual National Believe Day.

Macy’s Believe campaign was inspired by the true story of 8-year-old Virginia O’Hanlon, who wrote a letter to the New York Sun newspaper in 1897 asking if there really was a Santa Claus. The paper’s response, “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist …,” penned by its editor Francis P. Church, became the most reprinted editorial ever to run in any newspaper in the English language.

Key elements for the 2014 Macy’s Believe campaign will include:

Believe Sitelet and World’s Longest Wish List to Santa

This year’s Believe letter campaign introduces the exciting new element of online letter collection to benefit Make-A-Wish. Customers can drop their stamped letter to Santa at their local Macy’s, or create their letter online by visiting the Believe sitelet at macys.com/believe to be counted toward the 1 million letter goal. Those who create their letters at macys.com/believe will also have the opportunity to participate in Macy’s GUINNESS WORLD RECORDS official attempt for the longest wish list to Santa. The previous record was set in 2012 with 75,954 wishes.

Macys.com/believe also includes helpful Believe resources including event listings and location information of local Santa Mail letterboxes. Educators can also visit the sitelet to download the Believe Activity Guide, a toolkit available in English or Spanish for those who would like to use Believe as a writing lesson or activity during the holiday season.