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22:29Welcome to the new edition of Pitti Bimbo 77
460 collections expected, of which 185 from abroad; over 6,200 buyers and a total of more than 10,000 visitors at the last summer edition: these figures confirm Pitti Bimbo’s role as the only global reference trade fair in the childrenswear universe. An important observatory for global lifestyle trends connected to the world of children, the result of the myriad creative shortcuts between fashion, food, art and design. A 360° overview that spans the classic-elegant look of the big names at Pitti Bimbo, the sportswear of Sport Generation, the creativity of the research brands in New View and EcoEthic, the urban couture of Super Street, and the avant-garde collections at Apartment.
Among the new entries and special projects at this year's edition include: the worldwide launch of the new junior collection Dsquared², with a space inside the Fortezza and a special event; the collection of Versace Young, that will be for the first time inside the Fortezza; the worldwide launch of the first Trussardi Junior collection produced by I Pinco Pallino.
And among many special projects on stage for the first time at Pitti Bimbo, we highlight Please, Hape, Imperial, Nice Things mini, Little Marcel, Jottum, Cakewalk, allo&lugh and Lumberjack Junior.
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The runway shows and events: a fashion week for children only
The success of Pitti Bimbo is also due to the important communication events, runway shows and cultural initiatives that accompany each edition.
The runway shows, that launch new trends and offer invaluable ideas for styling and combining clothing and accessories, are attracting increasingly bigger audiences.
Among the brands that will be holding a fashion show, we highlight:
Thursday 27 June
11.00 am at the Sala Ronda Miss Blumarine
12.00 pm at the Rondino Twin Set
2.00 pm at the Sala della Ronda Miss Grant
3.00 pm at the Rondino Quis Quis designed by Stefano Cavalleri
5.00 pm at the Sala della Ronda Parrot prod e distr da Spazio Sei
Friday 28 June
10.00 am at the Rondino Children's Fashion from Spain
11.00 am at the Sala Ronda Il Gufo
1.00 pm at the Rondino Philipp Plein Petite
2.00 pm at the Sala Ronda Fun & Fun Girl
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Special Project @ Pitti Bimbo 77
DSQUARED² DEBUTS WITH THE NEW JUNIOR LINE
On June 28 Dsquared² will officially present its first junior collection S/S 2014 at Pitti Bimbo in Florence.
The new collection is a first line dedicated to children from age 0 to 14 and offers in a junior version all the iconic products of the brand.
The Monnalisa’s show. Plus, on the evening of Thursday 27 June, Monnalisa will be organizing a cocktail party and runway show to present the brand’s new collection Couture at Palazzo Capponi (1, Lungarno Guicciardini) to the press and clients.
Also for Thursday, June 27 is scheduled the press conference by Simonetta Spa and the presentation of Ermanno Scervino Junior’s new collection. The same day Ronnie Kay and To be too will be organizing the party "Joie De Vivre” at the JK Place Hotel to present their new collections.
And yet, among the names that will organize special initiatives at Pitti Bimbo, there will Roberto Cavalli Junior and Trussardi Junior.
by Pitti Immagine
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