#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Junho » 13 » Welcome to the dissonance area of PREMIUM
13:42 Welcome to the dissonance area of PREMIUM | |
Just
as PREMIUM consistently reinvents itself, so too do its visitors and
participants get to experience a whole new world of emotions with every
new season. Stepping into the DISSONANCE AREA, PREMIUM’s hall for the
avant-garde collections, is like embarking on an uncharted journey of
inspiration. The
art- and music-inspired exhibition hall, laid out in the clean, artsy
style of a gallery, will present collections that not only exhibit clean
lines and production quality of the highest technical levels, but also
make a statement with extreme colors, patterns, and eccentric detailing.
Hence
the name DISSONANCE, a place where a contradictory mix of labels find a
place they belong. What they all have in common is their thirst for
varied creative influences, drawing inspiration from the visual arts,
music, film, and performance and its use of light and space, color or
the lack thereof. The
PREMIUM DISSONANCE AREA makes a real impression with its unique
decoration concept, the work of art directors and designers Sergio
Eusebi and Livio Graziottin. Full of metal objects and mirror pieces,
the DISSONANCE AREA makes a strong visual statement and provides the
perfect backdrop for the unique brands exhibited in the space. Brands presented in the DISSONANCE AREA: ANETT RÖSTEL • ASGER JUEL LARSEN • BARBARA I GONGINI • BYUNGMUN SEO • DEMOO PARKCHOONMOO • FRANZISKA MICHAEL • HANNES ROETHER • HENRIK VIBSKOV • ILARIUSSS • JOURNAL • KOKON TO ZAI • KUBORAUM • ODEUR • REALITY STUDIO • RUNDHOLZ • TOTHEM • UMASAN • VK LILL  By PREMIUM | |
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