#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Junho » 13 » Welcome to the dissonance area of PREMIUM
13:42Welcome to the dissonance area of PREMIUM
Just as PREMIUM consistently reinvents itself, so too do its visitors and participants get to experience a whole new world of emotions with every new season. Stepping into the DISSONANCE AREA, PREMIUM’s hall for the avant-garde collections, is like embarking on an uncharted journey of inspiration.
The art- and music-inspired exhibition hall, laid out in the clean, artsy style of a gallery, will present collections that not only exhibit clean lines and production quality of the highest technical levels, but also make a statement with extreme colors, patterns, and eccentric detailing.
Hence the name DISSONANCE, a place where a contradictory mix of labels find a place they belong. What they all have in common is their thirst for varied creative influences, drawing inspiration from the visual arts, music, film, and performance and its use of light and space, color or the lack thereof.
The PREMIUM DISSONANCE AREA makes a real impression with its unique decoration concept, the work of art directors and designers Sergio Eusebi and Livio Graziottin. Full of metal objects and mirror pieces, the DISSONANCE AREA makes a strong visual statement and provides the perfect backdrop for the unique brands exhibited in the space.
Brands presented in the DISSONANCE AREA:
ANETT RÖSTEL • ASGER JUEL LARSEN • BARBARA I GONGINI • BYUNGMUN SEO • DEMOO PARKCHOONMOO • FRANZISKA MICHAEL • HANNES ROETHER • HENRIK VIBSKOV • ILARIUSSS • JOURNAL • KOKON TO ZAI • KUBORAUM • ODEUR • REALITY STUDIO • RUNDHOLZ • TOTHEM • UMASAN • VK LILL
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