17:03Versace Watches to Display at Couture 2014 Las Vegas #luxury
For five days near the end of May, the luxury industry elite gather at the exclusive Wynn Hotel in Las Vegas for Couture. In recent years, this prestigious annual watch and jewelry show has become even more important than Baselworld for many influential luxury experts. The relaxed and sophisticated atmosphere of the Wynn Hotel has proved to be the perfect place to showcase the next big trends in luxury.
This is why the Versace watch booth is always a popular destination for Couture attendees. To many, the words Versace and luxury have become synonymous. The attention to detail and commitment to quality that is so evident in these exquisite timepieces has turned the brand’s signature blend of rock and roll, art, celebrity, theatre and ballet into a work of art you can wear on your wrist.
According to Kari Allen, President of Versace Timepieces for the USA and Caribbean, few things define the allure of luxury better than a Versace watch. “Can you think of a better way to express your sophistication and style than to wear the Versace myth on your wrist?” asks Allen. “Every Versace timepiece is a careful balance of the classical and modern influences that have created the brand’s signature style.”
This year, Versace Watches will introduce two new fashion forward designs to Couture’s influential luxury experts. The ladies 38 mm Day Glam is a fresh new interpretation of the classic sports chronograph. Featuring sparkling monochromatic tones of black, white, turquoise, bronze and candy pink on a luxurious mother-of-pearl dial and matching cabochon crown, this sporty young design is perfectly proportioned for any occasion. The Day Glam is available in stainless steel or IP rose gold, and can be equipped with a two-tone metal bracelet with geometric central elements, or a luxurious alligator print leather strap in tones that match the colorful dial.
Although Versace has long been a favorite of the ladies, the brand is just as concerned about the needs of their gentlemen fans. This year, they will be introducing the spectacular new Urban Gent at Couture 2014. Created to meet the needs of sophisticated horology enthusiasts, the Urban Gent is a mechanical masterpiece. Powered by a precision Swiss made ETA 2892 movement, this understated and elegant 44 mm watch features a beautiful silver dial engraved with the iconic Versace Greek key that incorporates a traditional small seconds display with date at 6 o’clock. This exquisite blend of the classic and the contemporary has been equipped with a supple brown crocodile print leather strap and is available in an exclusive limited edition of 500 pieces worldwide.
“Couture is the perfect venue for a brand like Versace,” says Kari Allen. “ Business has always been brisk for us,” she says. It makes sense. For a few days every year, the glitter and glamor of Couture is like no other place on earth. When fashion forward men and women arrive at Couture 2014 to look for this year’s latest trends, they are sure to find something special waiting for them at the Versace watch booth in the ALSACE 1 Ballroom.
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