#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Julho » 28 » Vacheron Constantin presents Arts & Crafts & Design
19:26 Vacheron Constantin presents Arts & Crafts & Design | |
With over 255 years of uninterrupted history, the
fine watchmaking manufacture, Vacheron Constantin, is deeply committed to
supporting the world of culture, and art in particular. As a Fiac partner for
the first time, Vacheron Constantin will present the « Arts & Crafts & Design. Time according
to Alessandro Mendini and his craftsmen» exhibition, from October 23 to 27,
2013. With the « Arts and Crafts and Design. Time according to Alessandro Mendini and
his craftsmen» exhibition, which includes thirteen works, Vacheron
Constantin creates a dialogue between the universe of fine watchmaking, the
design and the artistic crafts around the theme of Time. These works, designed by Alessandro
Mendini were created by acclaimed Italian craftsmen, using thirteen different
materials: the dialogue between the artist, the designer and the master
craftsman, between the developer and the interpreter, translates the vitality
of an economic, productive and cultural system. Its heritage is still present
today. The cultural ambition of the exhibition is to highlight the fundamental
role, played by artistic crafts in our society, including them in a permanently
evolving dialogue with contemporary creation. Each piece carries the signature
of Alessandro Mendini and the craftsman who designed it. Within the framework of its cultural patronage policy,
Vacheron Constantin has committed to transforming this project into a
travelling exhibition, present in contemporary art and design reference locations
and events. At the end of these exhibitions, the artworks will be sold in favor
of a project or an organization supporting artistic crafts. « Arts and Crafts and Design. Time according
to Alessandro Mendini and his craftsmen» has already been showed at the Ecole
d’Art et de Design de Lausanne (ECAL) and the Superstudio in Milan, during the
Artistic Crafts European days 2013 edition and the Salone Internationale Del
Mobile. With a desire to be open to the world and support
creativity, the Manufacture is happy to present the exhibition in the
prestigious context of the Fiac, international window on contemporary art.
 by Vacheron Constantin | |
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