#relacoespublicas #rp #rpmoda #pr #publicrelations » 2014 » Abril » 2 » “TRANSMETTRE. PERCORSI DI SAPERE” by VACHERON CONSTANTIN

Marco Pagani Brand Manager Vacheron Constantin Italy Tiziana and Gianni Baldizzone Photographers; Alain Lardet Curator of the Exhibition; Sandrina Bandera Superintendent and Director of the Pinacoteca di Brera; Franco Cologni President of the Fondazione Cologni dei Mestieri d Arte; Julien Marchenoir Marketing Director and Heritage and corporate ProjecVacheron  Constantin  has  inaugurated  the  photographic exhibition  “TRANSMETTRE.  Percorsi  di  sapere”,  fourth  edition’s  first  event  of  Trade  Art  European  Days,  with  the participation  of  Sandrina  Bandera,  Superintendent  and  Director  of  Pinacoteca  di  Brera,  Franco  Cologni,  President  of Fondazione Cologni dei Mestieri d’Arte and Tiziana and Gianni Baldizzone, the two photographers.

Since  1755,  when  Jean-Marc  Vacheron  employed  his  first  apprentice  and  founded  the  oldest  Haute  Horlogerie Manufcature,  Vacheron  Constantin  has  been  cultivating,  transmitting  and  developing  all  the  crafts  employed  in watchmaking,  thanks  to  a  creative  process  that  has  placed  the  relationship  between  master  and  apprentice  at  the centre for almost 260 years.
From this mission arose the determination to support neglected or little-known arts and crafts constituting a veritable living “heritage”.
Today, and for the fourth consecutive year, Vacheron Constantin is renewing its  support for the Journées Européennes des  Métiers  d’Art,  an  initiative  founded  in  Paris  under  the  aegis  of  the  Institut  National  des  Métiers  d’Art  and organised in Milan by the Fondazione Cologni dei Mestieri d’Arte with the patronage of the Comune di Milano.
On  4th,  5th  and  6th  April  in  London,  Geneva  and  Paris,  as  well  as  throughout  the  rest  of  France,  the  Journées Européennes  des  Métiers  d’Art  will  be  offering  a  series  of  events  aiming  to  promote  and  transmit  age-old  skills  and Artistic CraftsAs  part  of these  activities, Vacheron Constantin  has presented a  photographic exhibition  at the Pinacoteca  di Brera by
Tiziana and Gianni Baldizzone entitled “TRANSMETTRE. Percorsi di sapere”.
The  exhibition  showcases,  through  80  pictures,  a  three-year  journey  in  various  corners  of  the  world,  exploring  the universal  theme  of  the  transmission  of  know-how:  a  tribute  to  the  masters  who  embody  and  perpetuate  traditional skills, a heritage of humanity and the expression of cultural diversity.
The exhibition will be open starting from today until 13th April 2014.


by #Vacheron  Constantin

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