#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Fevereiro » 17 » Tibaldi Art Nouveau a classic form perfect for reviving
Tibaldi Art Nouveau a classic form perfect for reviving
A rich past provides not just continuity but inspiration. For nearly a century, Tibaldi has produced superlative writing instruments, with its early years occurring concurrently with the Art Nouveau period. The movement’s love for forms found in nature, for curves, for elegance, influenced both the visual arts and decorative fixtures and furnishings, as well as the look and feel of manufactured objects of all types and functions. Pens – portable, personal devices for expressing one’s thoughts – proved to be ideal targets for the Art Nouveau vision.

Tibaldi’s past has delivered a classic form perfect for reviving in a modern version that respects the vintage original. Tibaldi’s Art Nouveau pen updates an exquisite form from the 1930s, fashioned in three exclusive colours of celluloid. Tibaldi’s craftsmen spent three years devising the appropriate material, to be offered in Lapis, Malachite and Indian rainbow, carefully reproducing the colours and the shape that would have been familiar to pen users over 80 years ago.

While the shape, material and colours offer a reference to the original, certain refinements that define modern pens have been applied to the designs. The original collection did not have decorative clips nor metal trim rings. In the Tibaldi Art Nouveau collection, each clip is a piece of jewellery in its own right, accenting the delicate body of the pen. Made of sterling silver, as are the rings positioned in the midsection and end-piece, the clips embody familiar Art Nouveau motifs: Nymph, Amazon and Mermaid.

Novel elements that will intrigue pen collectors are a capped ballpoint pen and a capped mechanical pencil in the smaller size, the caps matching the physical characteristics of the fountain pen and roller ball produced in medium size. Also enhancing the user experience is the fitting of a metal thread for the cap to secure to the body, a durable fitment not offered by the original pen.

In order to imbue authenticity in the three new colours exclusive to this family of writing instruments, Tibaldi needed to reproduce exactly the type of celluloid used for the vintage examples. It took years to develop – indeed, to rediscover – the new colours, because celluloid of the calibre required by this model demands a long gestation period.

Among the many stages required for producing the material are numerous curing processes. The base material solidifies for over a year. Then, when it reaches the requisite hardness, it is cut into square rods, then shaped to round rods, followed by further curing.

Tibaldi’s artisans cut the round rods into workable lengths, which are drilled for ventilation, to expel humidity. If not cured properly, the rods will deform and shrink. They are then returned to oven for four-to-six months. From the Art Nouveau concept’s first stages to the realisation of the actual pens thus required more than three years.

Tibaldi’s Art Nouveau pens will be issued as a limited edition encompassing a total of 1890 pieces, the number representing the year that the Art Nouveau movement was born. Each of the three colours of Lapis, Malachite and Indian Rainbow will be offered as a Fountain Pen, of which there will be 150 of each colour; a Roller Ball produced in series of 150 per colour; a Ball Pen for which there will be 250 for each colour; and a Mechanical Pencil of 80 in each colour. The end user may select one of the three clip designs of Mermaid, Amazon or Nymph to be fitted to the pen that he or she orders.

In keeping with Tibaldi tradition, The Tibaldi Art Nouveau Pen has been developed according to the strictures of the Divine Proportion (pi). This mathematical formula defines every Tibaldi writing instrument, providing both visual and ergonomic balance to enhance the writing experience. It also respects and is in harmony with Art Nouveau values. And appropriately, the great philosopher Plato observed, "Writing is the geometry of the soul.”

Founded in 1916, Tibaldi has been creating fine writing instruments for almost a century. The legendary brand is owned today by the Elmo & Montegrappa company. For more information, please visit:
 Tibaldi’s Art Nouveau pens will be issued as a limited edition encompassing a total of 1890 pieces, the number representing the year that the Art Nouveau

Press/image Elmo & Montegrappa
Categoria: Cultura & Arte | Visualizações: 1358 | Adicionado por : netoangel | Tags: Limited Edition, luxury, luxo, Tibaldi, caneta, Art Nouveau, Elmo & Montegrappa, pens | Ranking: 5.0/1
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