#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Julho » 22 » theMICAM ROCKS!
In September, theMICAM turns rock, overwhelming lovers of Italian and international
footwear with its usual burst of energy from 15 to 18 September at Fiera Milano Rho,
when the show will be presenting the collections for spring/summer 2014.
New this season is the "Foot Rocker" initiative, produced in collaboration with the
famous rock music magazine Rolling Stone. Hall 10 will host video interviews and
testimonies, revealing the youngest fashion styles and the most underground "street”
brands present at theMICAM.
But the show is not all about rock. Innovation and high fashion are at the centre of
theMICAM, which provides real business and networking opportunities to the leading
footwear players worldwide and offers them the chance to experience firsthand the
best in footwear fashion.
To provide exhibitors and buyers with the best reception possible, theMICAM offers
services and initiatives designed to ensure that their experience at the show is simple
and effective, and to continue to ensure the high standing that the event enjoys
throughout the world. In particular, in order to optimise movements and visits, theMICAM
will be offering an airport&tourist service, which will welcome visitors and exhibitors,
and assisting them, for example, with information on the city of Milan, hotels and
restaurants, as well as airport check-in and related services, such as airport transfers
and baggage transport. And that's not all. Visitors can also obtain useful tips for their
leisure time, and buy customised travel packages.
In addition to the trade fair itself, theMICAM willalso be in town with initiatives aimed at
footwear enthusiasts, such as theMICAMpoint, offering events, initiatives and
workshops dedicated to the world of shoes and focussing on the latest trends, and
activities aimed at adults and children alike. The aim is to raise awareness in the general
public on the issues of value, Italian quality and the fight against counterfeiting.
theMICAM operates as a truly unique event reserved to the most qualified
professionals in the industry; a business platform dedicated to companies wishing to
showcase their collections and come into contact with the world's leading footwear
markets. Participating in theMICAM adds value to the presence of brands on the
international market, as it represents the most effective channel through which to
learn about the latest fashion trends and the inclinations of the industry
professionals, with whom to establish or develop long-lasting business relations.
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