#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Fevereiro » 22 » theMICAM presents Real shoes for real passion
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theMICAM presents Real shoes for real passion
theMICAM awakens the desire for new shoes, because shoes are desire, seduction, beauty. A dream to touch and wear, but also a quality product worth protecting and defending from all attempts at imitation. For while the eyes may deceive, shoes always tell the truth.  Protection of the originality of footwear products, innovation and high fashion content will be the focus of theMICAM, the most popular international footwear showcase, coming up March 3 through 6 at Fiera Milano Rho.
 
About 1,550 exhibitors will display their products in an exhibition space totalling 68,000 square metres, showing off their 2013-2014 fall/winter collections: the exhibition will focus on aesthetic refinement, handcrafting and quality materials, as well as international scope. A global soul with an all-Italian heart, which theMICAM prepares to export with the first edition of theMICAMshanghai April 9 through 11.

This year theMICAM dedicates special attention to the services offered for exhibitors and buyers, to optimise logistics and visits to the event. The exhibition will have a true Lounge, just like the ones set up in Linate and Malpensa airports to welcome theMICAM visitors and exhibitors, providing assistance, for example, locating information on the city of Milan, hotels and restaurants, as well as airport check-in and related services, such as airport transfers and baggage carrying. That's not all, but visitors will be offered advice on what to do in their leisure time, and may purchase customised packages.

Protection and promotion of quality footwear is the common thread running through the new edition, which once again offers theMICAMpoint in Milan's Piazza del Liberty, a whole area open to footwear fans among the public, the true fulcrum of the events organised in the city during the fair dates. Judging by the event's success in recent years, the organisers expect to see thousands of visitors participating in footwear-related initiatives and workshops focusing on the latest new trends, with activities to keep children busy while their parents find out more about the value and quality of Italian-made footwear and how the industry is fighting imitation.

There will also be lots of new initiatives at the trade fair itself: in Galleria Italia, for example, a space will be set up under the name "Where ideas come from - Creativity and research for style offices”, focusing entirely on innovation and sources of inspiration for the creation of new footwear styles. Popular trend forecasters will present materials, suggestions and new developments from the world of footwear. Students from Italian fashion institutes will once again participate, demonstrating ANCI's involvement with youth and education.

 theMICAM: Real shoes for real passion
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Categoria: Global News | Visualizações: 496 | Adicionado por : netoangel | Tags: Fair, Deluxe, passion, luxury, shoes, theMICAM, Real | Ranking: 5.0/1
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