#relacoespublicas #rp #rpmoda #pr #publicrelations » 2015 Janeiro 30 » The UR-110 "EastWood" by #URWERK
11:27 The UR-110 "EastWood" by #URWERK | |
 Precious wood, bespoke tweed strap, attractive mechanics: These elements have been united in the UR-110 “EastWood”. This ultimate recital of the UR-110, a.k.a. the "Torpedo", astonishes with a new, richly polished ebony bezel and modern take on tweed, blending cutting-edge technology with tailored flair and a vintage twist. It was Timothy Everest who added the final touch to the EastWood. This Welshman is the quintessential bespoke tailor for some of the world’s most celebrated people. “Martin Frei visited me on one of his travels to London and while here, he unveiled the designs for a new piece that the URWERK team had been diligently developing – the EastWood,” says Everest. “It has been nearly five years since I began collaborating with URWERK and I have come to discover that we have many things in common. We both share the same passion for tradition and craft but insert modernity into our work and always try to think one step ahead. “URWERK wanted a unique strap for their revamped UR-110, so we began discussing different tailoring methods and fabrics, eventually deciding that only the finest wool tweeds would do the trick. Known for its durability, tweed was the textile of choice for Britain’s upper class. Today, people continue to wear new and vintage checks, some handed down to them from family members dating from before World War II. One of the patterns URWERK has chosen to incorporate on its strap is the original Prince of Wales check worn by the Duke of Windsor. Contrary to popular belief, this tweed is actually brown and blue on ivory fabric but because of being seen mainly in newspapers, was generally thought to be black and white.” Having won the 2011 Grand Prix d'Horlogerie de Genève prize for Best Design Watch, the UR-110 is at the forefront of watchmaking excellence, continuing URWERK’s radical tradition of telling the time using orbiting satellite complications. In the UR-110 “EastWood”, the time is always shown on the right side of the watch. Three hour satellites follow a vertically arced line, graded from 0 to 60 minutes, in a downward motion. Planetary gearing keeps the satellites and their arrow-shaped “torpedoes” in parallel formation as they take turns to indicate the time as they pass the 60-minute track. This performance is made possible by means of an architecture featuring three levels of complexity: - A central carousel providing the complication with stability and equilibrium - Planetary gearing assuring the parallel rotation of the three hour satellites as they orbit the dial - The three counter-rotating hour modules – each comprising an hour satellite, minute hand and counter balance – are each mounted on a planetary gear. These three modules are in constant counter-rotation to counter the direction of rotation of the central carousel. The UR-110’s technology can be appreciated through the large panoramic sapphire crystal. As well as indicating the hours and minutes, the UR-110 “EastWood” also features a Control Board on the dial side with indicators for “Day/Night” and "Oil Change" – URWERK's service interval display – as well as small seconds on a sub dial. Turning the watch over, the titanium back encloses the innovative automatic winding system regulated by dual turbines. #@URWERK_Geneve | |
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