#relacoespublicas #rp #rpmoda #pr #publicrelations » 2015 » Fevereiro » 16 » The Supermodel @BarRefaeli becomes the new feminine ambassador of @Hublot
The Supermodel @BarRefaeli becomes the new feminine ambassador of @Hublot

Today, luxury Swiss watch brand Hublot unveiled itslatest Brand Ambassador – internationally renowned supermodel Bar Refaeli. Bar Refaeli joins the ranks of celebrity
Brand Ambassadors, including Kobe Bryant, Shawn “Jay Z” Carter, Dwyane Wade, Pelé, Usain Bolt and more, to star as the face of Hublot’s ladies’ campaign.

The Supermodel @BarRefaeli becomes the new feminine ambassador of @Hublot
Bar Refaeli is known throughout the world as one ofthe top supermodels of her time. Bar debuted in the 2007  Sports Illustrated Swimsuit Issue, and in 2009, Bar was featured as the cover model  of the  Sports Illustrated Swimsuit Issue. She has graced the covers of top magazines, including  ELLE, Marie Claire, Harper’s  Bazaar,  GQ and  Glamour,  and  led  campaigns  for  brands  including  Chanel,  Moet  &Chandon, Escada and more.

President  of  the  LVMH  Watch  Division  and  Hublot  Chairman,  Jean-Claude  Biver,  and  Hublot  CEO, Ricardo  Guadalupe,  kicked  off  the  partnership  today  in  New  York  City –  the  first  day  of  New  York Fashion  Week  –  by  hosting  an  exclusive  media  event  with  Bar  Refaeli.   Fellow  Brand AmbassadorDwyane Wade, who is in town for the 2015 NBA All Star Weekend,joined the celebration.

Mr. Biver and  Mr. Guadalupe unveiled Bar as  the  newface  of the Hublot  women’s campaign, shot by famed  photographer  Chen  Man,  in  a  multifaceted  production  showcasing  the  brand's  Art  of  Fusion concept, which honored the brand’s Swiss heritage and craft along withits modernity.

Bar Refaeli shared: “I'm extremely excited to be the first female face for the Hublot brand. I've been a huge fan for many years and am so proud to be a part of the family now."
Jean-Claude Biver shared: “It is a thrill for our brand to be partnering with international supermodel Bar Refaeli.

It is through this partnership that Hublot will take our ladies’ 2015 campaign to the next level with a star who is renowned in all of our markets acrossthe world.”

Ricardo Guadalupe shared: “In 2015, Hublot will dedicate ourselves to our ladies’ collection, and our female customers will see a series of new timepieces that will embody the notion of the Art of Fusion, where innovation meets luxury and fashion. Bar  is  the perfect partner with  whom we can convey this message on an international level.”

At the event, Bar strutted the catwalk in a couturegown, made exclusively from fabric by Hublot partner Bischoff,  the  leading  Maison  Suisse  lace  house,  in  a  nod  to the  launch  of  Hublot’s  newest  women’s timepiece collection – the  Big Bang Broderie—done in collaboration with the storied firm. Hublot and Bischoff  have  come  together  to  develop  an  exclusive lace  pattern  that  creates  a  fusion  with  the  Big Bang’s  iconic  design–  a  perfect  fusion  ready  for  pre-order  on  Valentine’s  Day .   With  a  skull  lace pattern on a dial studded with 11 diamonds and softarabesques on the bezel and strap, the new ladies
timepiece  reflects  a  rebellious  spirit  coupled  with the  ancestral  art  of  embroidery  that  is  100%  Swiss made.

Through this partnership, Hublot connects the past with the future, combining Swiss tradition with 21st-century creativity and technology.

The  event  also  served  as  a  “groundbreaking”  for  the new  Hublot  NYC  Flagship  Boutique  at  743  Fifth Avenue. The new boutique, at the center of New York’s premier luxury shopping district, will be Hublot’s largest retail location in the world.


Categoria: #Luxo | Visualizações: 707 | Adicionado por : netoangel | Tags: brand ambassador, luxury Swiss, itslatest, renowned, unveiled, brand, Hublot, Watch, Today, internationally | Ranking: 0.0/0
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