The new partnership between the British Fashion Council and Alcantara® was also unveiled - for AW11 and SS12, they will be working together on a new range of products designed by David Koma, Louise Gray, Mary Katrantzou, Michael van der Ham and Todd Lynn - all of which will be showcasing their AW11 collections at the LONDON show ROOMS this season in Paris and New York.
The product range includes three accessories: a bag, smart phone holder and iPad cover (pictured). Each designer has created an exclusive design for all three product categories and will be available to see at LONDON show ROOMS.
DESIGNERS SHOWCASING IN PARIS:
Ready-to-Wear
Christopher Raeburn
NEWGEN Designe
Craig Lawrence
NEWGEN designer
David Koma
NEWGEN designer
Elliot Atkinson
Fashion East designer
Felicity Brown
NEWGEN designer
Holly Fulton
NEWGEN designer
J. JS Lee
NEWGEN designer
J.W. Anderson
NEWGEN designer
James Long
Fashion East designer
Louise Gray
NEWGEN designer
Mark Fast
Mary Katrantzou
NEWGEN designe
Michael van der Ham
NEWGEN designer
Simone Rocha
Fashion East
Todd Lynn
Fashion Forward winner
Yang Du
NEWGEN Designer
Accessories
Atalanta Weller
Dominic Jones
NEWGEN designer
Fannie
Schiavoni
NEWGEN designer
This showroom in Paris provides a unique opportunity for emerging British designers to promote themselves outside London. The pop-up showroom is a strategic element of the British Fashion Council's support and mentoring scheme. It aims to promote London design internationally and secure new export business.
Designers selected to participate in the showroom have received sponsorship through the BFC designer support scheme NEWGEN or are part of the independent talent showcase Fashion East. This season we are also joined by Atalanta Weller, Mark Fast and Todd Lynn as special guests.
