RELAÇÕES PÚBLICAS & MARKETING DIGITAIS

Our first commercial (for a Swedish bank and the Cannes Grand Prix winner in 1973) features a roundabout marriage proposal made in a rowing boat on a lake on an idyllic summer's day. In our second ad, set on a gondola in Venice, we meet a man who's only after one thing.

Testosterone levels are sky high in the MTV and Axe spots from Argentina. We see a cautionary approach in the McDonald's ad and a highly precautionary approach in the Anne Klein ad. We see love that's unattainable / love that's transitory / and love that's been escaped from in the Axe 'Susan Glenn', Memorex and Murphy's Irish Stout commercials respectively. In 'Pillow Talk', Disney presents a very sweet tale of love re-kindled in middle-age. While the Australian Milk Authorities focus 30 years further down the line on love in retirement.

There are also several takes on unfaithful love. For Mercedes-Benz (what happens when a car is safe in all weathers). For K Shoes (what happens since the softest leather never creaks). For British Airways (a stunt in a cinema shows how a romantic escape can take an unexpected turn). For Castlemaine XXXX (where a bloke, who's cheating with his best friend's wife, draws the line at nicking his best friend's beer).

Click here to see the list of commercials featured in the reel