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The exclusive partnership agreement in World of Luxury

During the Geneva Motor Show, Jean-Christophe Babin, TAG Heuer’s President & CEO, and Ron Dennis, Executive Chairman of the McLaren Group, announced a new exclusive partnership agreement.

TAG Heuer will continue to supply the official timepiece for the Vodafone McLaren Mercedes Formula 1 team and the partnership will be extended to include McLaren Automotive, the manufacturer of world leading high performance sports cars including the 12C and McLaren P1™.

TAG Heuer and McLaren engineers already have a strong technical partnership, working together on timepieces and on-board timekeeping systems, highlighting the connections between watchmaking and racing car production. 

The partnership announced today will extend the relationship, as with an eye to the future TAG Heuer will support McLaren’s ''Young Driver Development Programme'', a scheme to identify and support the most talented young drivers. For many years TAG Heuer has successfully supported the rise of great F1 champions, and working closely with McLaren this is set to continue.


TAG HEUER & McLAREN: A BIGGER & STRONGER PARTNERSHIP

Press/image McLaren

Categoria: Global News | Visualizações: 627 | Adicionado por : netoangel | Tags: partnership, luxury, Bigger, TAG HEUER, Mclaren, stronger | Ranking: 5.0/1
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