#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 Março 12 » The Beach House from Ian Schrager in collaboration with John Pawson
16:53 The Beach House from Ian Schrager in collaboration with John Pawson | |
The
Residences at The Miami Beach EDITION has sold both Penthouses to the
same buyer ."The Beach House”—a residence
comprised of the top floor of the existing historic Seville structure
plus two additional new floors above. In less than four weeks
since the sales office opened and all sales collateral was complete,
half of the residences in the project have been sold. This is a
true paradigm shift and sets a new standard for Miami Beach.
These
residences have garnered record-breaking prices at a record setting
pace, because of the product distinction, the level of sophistication,
the unique layouts and design, and the unprecedented level of finishes
and details. Never before has there been a project of this calibre in
Miami Beach. It is a new product, for a new Miami Beach. It is truly
unchartered territory. "I have always strongly
believed that if a product is special enough, distinct enough, and
unique enough, it will always attract the new world class traveller and
sophisticated buyer who wants to live in Miami Beach. It proves that if
you build it, people will come,” says Schrager.
Breaking the mould and raising the bar for residential Miami living,
The Residences set themselves apart from anything else in Miami Beach.
The
26 one-of-a-kind residences—literally "Homes in the Sky” and part of
the world-class, spectacular Miami Beach EDITION Hotel scheduled to open
in early 2014— offer everything that private homes and mansions do, but
also command panoramic views of the ocean, bay and city. They are
tailored for a new generation of global citizens who is calling Miami
Beach home. Miami Beach is no longer simply a
resort destination and is fast becoming a bonified, world-class,
international city with a vibrant art scene, first-rate architecture and
cultural institutions. These world-class residences capture this
zeitgeist and are attracting a new market and the most
sophisticated and discerning buyers. Famed
lifestyle and hotel innovator, Ian Schrager is back in Miami for the
first time in 17 years, and in partnership with world-renowned architect
John Pawson for
the EDITION Residences. Expansive "outdoor rooms" invite effortless,
seamless continuity between indoor and outdoor living with the
breath-taking panoramic views Miami is so famous for. Homeowners enjoy
the best of both worlds: exclusivity and privacy and
individuality of a custom home, benefits of ownership, and privileged
access to all the services and amenities of the world-class Miami Beach
EDITION hotel. The
Penthouses feature expansive rooftop "Gardens in the Sky” with
indoor/outdoor lounges and dining areas with full height glass sliding
doors; outdoor 30 foot swimming
pools; outdoor kitchens; fireplaces; 21’ ceilings in the living rooms;
private elevators with access to all floors; and 4 bedrooms, 4 bathrooms
and powder rooms. The
Beach House” boasts expansive rooftop gardens, outdoor kitchen, outdoor
shower, plunge pool, 3 powder rooms, 3 bathrooms, 4 bedrooms, all
with prized views of the Atlantic Ocean.  Press/image PURPLE
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