#relacoespublicas #rp #rpmoda #pr #publicrelations » 2014 Junho 4 » #Swarovski Unveils Luminaire at the Venice Architecture Biennale
14:13 #Swarovski Unveils Luminaire at the Venice Architecture Biennale | |
 The Luminaire leads visitors into the world of Monditalia, Koolhaas’s storytelling of Italy’s history through its relationship to architecture, ancient and modern. “The topics of Monditalia are the current state of Italy, between treasure and crisis, knowledge and controversies, history and politics,” said Rem Koolhaas, “perfectly introduced by a special entrance gate which we developed with Swarovski.” At its heart there is a huge reproduction of an historic map, which runs through the Arsenale’s long halls to create a literal procession through the country. The displays are paired with a programme of theatre, music, film and dance, all drawn from the directors of la Biennale di Venezia’s festivals.Nadja Swarovski, Member of the Swarovski Executive Board, said: “It has been an honour to collaborate with Rem Koolhaas on such an uplifting and inspiring installation. Luminaire acts as a transformative portal to the world of Monditalia, Rem’s vivid tableau of Italian history, and offers a fresh perspective, literally bringing new light to bear on a familiar place.” Constructed in a traditional workshop in Puglia by a family-run business with generations of manufacturing experience, Luminaire is a gateway into a very different Biennale, one where the established order of contemporary architecture is investigated, upturned and chronicled, with art, science and entertainment coming together to decipher the legacy of a century of Modernism. This year’s International Architecture Exhibition, entitled Fundamentals, is a major re-staging, renewing the Biennale’s emphasis on the history of architecture and architectural culture. Fundamentals consists of three interlocking exhibitions: Elements of Architecture in the Central Pavilion; Absorbing Modernity 1914-2014 in the National Pavilions; and Monditalia, which fills the halls of the Arsenale. Together they illuminate the past, present and future of architecture. Swarovski Foundation Donation In tandem with Swarovski’s creative collaboration with Rem Koolhaas, the Swarovski Foundation, launched in Venice last year to pursue charitable goals including supporting educational and cultural causes, is a major donor for the 14th International Architecture Exhibition of la Biennale di Venezia. The donation to Biennale Architettura 2014 deepens the Swarovski Foundation’s relationship with the city of Venice following the restoration of the statue of San Giorgio Maggiore at the Basilica di San Giorgio, which was unveiled in April 2014.  The 14th International Architecture Exhibition of la Biennale di Venezia runs from June 7 to November 23 2014. by #Camro PR | |
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