#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 Fevereiro 15 » Super the new exhibition by Pitti Immagine and Fiera Milano
16:38 Super the new exhibition by Pitti Immagine and Fiera Milano | |
Pavilion 3 at Piazza VI Febbraio, Milan will host Super: 240 brands presenting the latest prêt-à-porter
and accessories collections for women. It’s a new fair, featuring sophisticated and made-for-retail fashions and lots of
new Italian and international talents. The first edition of Super, the new
exhibition project produced by Pitti Immagine and FieraMilano with the
cooperation of the Assessorato Cultura, Moda e Design del Comune di
Milano and the contribution of CityLife, will be held in Milan during the
city’s forthcoming Women’s Fashion Week, from 23 to 25 February 2013. Pavilion 3, at Piazza VI Febbraio, will host
about 240 brands showing their new women’s prêt-à-porter and accessories
collections for the 2013-2014 fall/winter season. SUPER CONCEPT "Super springs from the need for a truly
different trade fair in Milan”,
says Agostino Poletto, deputy general manager of Pitti Immagine, "an event that
is capable of meeting the new needs of multi-brand stores in a retail scenario
that has changed markedly over the past few years. Super aims to meet the needs of those buyers
who want sophisticated fashions and a market sensitive approach of
international breadth. For this reason, Super is both a trade fair presenting an
extremely composite offering, and a communication event: it rewards innovative
product culture, works with the new worlds of accessories and prêt-à-porter,
brings together well-established firms and up-and-coming brands in an original
way, maximizes young Italian fashion designers, hosts foreign talents and
produces sophisticated events. Super is
an Italian and global project, created to bring the attention of international
markets back to Milan,
to open up the city again, making it a brilliant, indispensable feature of the
fashion calendar”. SUPER SPACE The characteristics of Pavilion 3 in Piazza
VI Febbraio help define and support Super’s business and marketing goals. It is a magnificent example of rationalist
architecture from the 1920s, with a ground floor of nearly 10 thousand square
meters and a raised gallery – about 4 meters above the floor – running all
around. The exhibition area is designed
by architects Peter Bottazzi and Denise Bonapace who, with their theatrical
experience have created a modern, elliptical structure with several aisles that
evokes the pavilion’s original atmosphere (it was used as a velodrome), with
pre-furnished totally open vendor stands. The primary materials are charcoal structures
and mirrors with some colored inserts, while tall vertical elements serve to
attenuate perceptions of the ceiling’s soaring height, making the overall
impression dynamic and comfortable. SUPER NUMBERS _ around 240 brands presenting their new collections
of women’s prêt-à-porter and accessories collections for the fall/winter 2013-2014
season; _ over 30% of the brands from abroad; _ accessories collections: 60%; prêt-à-porter
brands: 40%. SUPER SCOUTING AND SUPER TALENTS Research and innovation were the main
indicators used to select the collections for Super. Italian and foreign brands – some of which do
not normally participate in trade fairs -
chosen for their innovative and experimental approach to fashion
products, as well as their knowledge of new international distribution
strategies. Names like: Alessia_Xoccato,
Arthur Arbesser, Avec Moderation, Camo, Charline De Luca, Conservatoire
Internationale de Lunettes, D-Due, De Tomaso, Gaetano Perrone, Kuboraum, Lika,
Mattjs, Mo-saique, Mrs. Design, See Me, Simona Vanth, Suzanne Susceptible,
Var/City, What’s More Alive Than You, WLNS – Wellness Cashmere, Zanchetti. A special place will be reserved among the brands attending the fair for the Super Talents, a selection curated by Sara Maino, who has long been involved with Vogue Talent, with the aim of giving greater visibility and a more precise identity to good designers with a penchant for research, who are knowledgeable about the market and - at least for now – far from the limelight. The Talents for this edition are: 1. Dark Level, Akong London (Gran Bretagna), A-Lab Milano, Carlo Contrada, Caterina Gatta, Flavia La Rocca, Francesca Evangelista, Francesco Ballestrazzi, Giancarlo Petriglia, Guen, Gianni Serra, Isa Arfen (Gran Bretagna), L’F Unisex, Licia Florio, Mariù De Sica, Natar Georgiou (Cipro), Paolo Errico, Paul Andrew (Stati Uniti), Roberto Fragata, San Andrès Milano, Superduper Hats. SUPER CLUB Super will offer a close-up of rigorously haut
de gamme women’s fashion. The companies
attending include several key names in Italian and international fashion,
well-established companies already present in the boutiques and department stores
of the most important cities around the world. With brands like Herno, Camo, Uptobe, Hancock,
Lardini, Allegri, PTOW, Ma’ry’ya, Leitmotiv, Suzanne Susceptible, Mattijs Van
Bergen, Eribé, L. Venturini, Scaglione, Resho and RVR. SUPER REQUIRED One of Super’s special traits is its focus
on beautiful, creative and dynamic accessories. Now more than ever, they determine the level
of personalization and identity of multi-brand stores and department stores. Super will present a wide range of accessories
collections, from the first lines of leading international fashion brands and
designers such as Alejandro Ingelmo, Antonio Berardi, Camilla Skovgaard,
Guillaume Hinfray, Jil Sander Navy, MCQ, Pierre Louis Mascia Atelier, Proenza
Schouler, Rochas, See by Chloe', to brands that produce the season’s must-
accessories, with names like Ayala Bar, Bothos, Candy & Grace, Carla
Perretti, Hipanema, Jeffrey Campbell, Le Pandorine, Leghilà, Manebì, Mou, Reinhard Plank, Underground. SUPER EXHIBITIONS/SUPER INSTALLATIONS: Super is also a dynamic host for the
presentations, installations and performances that will feature mainly new
talents during the three days of the fair. Super Exhibitions will be held in a
dedicated area inside the exhibition and will feature the collections of Caterina
Gatta, Francesco Ballestrazzi, Carlo Contrada, Giancarlo Petriglia, Gianni
Serra and Arthur Arbesser who will each present a unique mise-en-scène and
interact with the public. And… among the first-time-ever-in-Italy
projects, Super will present two names that are already known to the
international fashion audience for their collections that straddle the fine
boundary between fashion and art. The stars
of Super Installations will be: Sophia Webster, rising star in British shoe
design, who transforms footwear into extraordinary, colorful artworks and Marga
Weimans, the Dutch designer who has created a truly spectacular prêt-à-porter
collection combining the worlds of architecture and fashion. THE GREEN CLOSET: THE SPECIAL PROJECT
FOCUSING ON "BRIT ECO-FASHION” Organized by UK Trade & Investment
(UKTI) and the British Consulate-General in Milan, in cooperation with Pitti Immagine,
this, the third edition of The Green Closet, will be presented in a dedicated
area of Super. The event will be shining
the spotlights on 10 UK
brands featuring sustainable clothing and fashion accessories to show Italian
and international buyers that it is indeed possible to combine quality and
design with environmental sustainability.  Press/image PITTI IMMAGINE | |
|
| |
| Total de comentários: 0 | |
