#relacoespublicas #rp #rpmoda #pr #publicrelations » 2014 » Junho » 10 » Shangri-La Hotels and Resorts and Ferrari
20:45
Shangri-La Hotels and Resorts and Ferrari
 "Greg Dogan, Shangri-La's President and CEO (right), and Luca di Montezemolo, Chairman of Ferrari S.P.A (left), announced a global partnership for the Ferrari Challenge Series. A first for both brands, the collaboration will see the Hong Kong-based luxury hotel group as the official hotel partner in Asia Pacific and Europe for the legendary Italian supercar’s season of racing events.Shangri-La Hotels and Resorts and Ferrari announced their partnership for the Ferrari Challenge Series at the Ferrari Racing Days in Shanghai.  The collaboration, a first for both brands, will see the Hong Kong-based luxury hotel group as the official hotel partner in Asia Pacific and Europe for the legendary Italian supercar’s season of racing events.

Through the alliance, Shangri-La’s global VIP clients will experience a new and highly charged environment of luxury with paddock access and a first-hand Ferrari experience that includes: a garage tour; hot laps during the Ferrari Challenge European Series, the Ferrari Challenge Asia Pacific Series and the Ferrari Racing Days in China; as well as watching the Formula One World Championship with the fastest circuit-racing cars in the world.

As part of the branding execution, Shangri-La’s logo will feature on all imagery and activities – including the racing cars, podium and official website – in conjunction with the Ferrari Challenge Championship.  Meanwhile Ferrari fans will enjoy exclusive high-end travel experiences at more than 80 of the hotel group’s distinguished hotels and resorts.  In the near future, Ferrari Rally will stage charitable drives in the cities where Shangri-La’s China hotels are located.

Ferrari Challenge Schedule 2014
Ferrari Challenge Asia Pacific Series
23 Feb                         Sepang (near Kuala Lumpur)
13 April                        Sydney
8 June                        Shanghai
20 July                        Inje
14 September                Fuji (near Tokyo)
2 November                Sepang
3-6 December                Finali Mondiali (in Abu Dhabi)

Ferrari Challenge Europe Series
4-6 April                Monza
16-18 May                Mugello
20-22 June                Brno
18-20 July                Portimao
12-14 September        Silverstone (near London)
24-26 October                Istanbul
3-6 December                Finali Mondiali (in Abu Dhabi)

*Destinations in bold are cities where, or nearby, there is a Shangri-La hotel.

by #
Shangri-La Hotels and Resorts
Categoria: #Release | Visualizações: 448 | Adicionado por : netoangel | Tags: resorts, Shangri-La Hotels, partnership, Global Partnership, Octane, High, Ferrari, Both Brands | Ranking: 0.0/0
Total de comentários: 0
ComForm">
avatar
tweet wall for events

Relações Públicas Internacionais em Moda e Marketing de Guerrilha

https://mts0.google.com/vt/data=dNIm6hApM8tCvyLTqINlPVCpSbU-sd8deZHrlf-oLjKXL-nOhDAOwlOQj7e4Syd7GeJdOW6ZhDVVrZ_Du9OEqs84cPRRXw2TmL_luQc


Neto Angel - Relações Públicas I Digital Fashion Specialist 
tel: +55(11) 98459.5896 São Paulo - Capital
//angelnews.at.ua/relacoes_publicas_digitais.pdf
SEO-PING
Agência Digital de Relações Públicas & Marketing Digitais by Angel News