#relacoespublicas #rp #rpmoda #pr #publicrelations » 2014 » Maio » 6 » SHANGRI-LA HOTEL, AT THE SHARD, LONDON OPENS FOR THE NEW WORLD
14:18SHANGRI-LA HOTEL, AT THE SHARD, LONDON OPENS FOR THE NEW WORLD
The doors to London’s most anticipated hotel opened today with the unveiling of Shangri-La Hotels and Resorts’ first property in the United Kingdom – Shangri-La Hotel, At The Shard, London.|
Celebrating Shangri-La’s Asian heritage, the hotel’s opening ceremony began with the traditional ‘awakening of the lion’ and a colorful dance procession, which was followed by the official ribbon cutting led by Mayor of London Boris Johnson. The Mayor was joined by Lord and Lady Coe and international dignitaries.
Shangri-La Hotel, At The Shard, London is the Hong Kong-based hotel group’s 83rd hotel and third in Europe, following the openings of Shangri-La Hotel, Paris and Shangri-La Bosphorus, Istanbul in 2010 and 2013, respectively.
Located in the tallest building in Western Europe on floors 34 to 52, Shangri-La Hotel, At The Shard, London is the city’s first high-rise hotel. It offers unrivalled views of London in every direction, overlooking such landmarks as the Houses of Parliament, Tower of London and St. Paul’s Cathedral. The hotel is also the first luxury property to open south of the River Thames and is conveniently positioned minutes from The City of London.
The spire-shaped, glass-clad Shard is a 306-meter-high (1004-foot-high) “vertical city” located on the historic South Bank of the River Thames. The modern building provides the perfect foil for the hotel’s elegant, contemporary design, which drew inspiration from the rich cultural offerings of London’s vibrant art, fashion and entertainment scene and Shangri-La’s Asian heritage.
Every one of the hotel’s 202 guestrooms and suites has a view, and the rooms are amongst the largest in London, averaging more than 42 square meters (452 square feet). They feature Chinese art reinterpreted in a modern, abstract way alongside a soothing color scheme and mood lighting. All offer the exclusive “Shangri-La Bed” featuring patented body-contouring technology, marble-clad bathrooms with heated floors and Acqua di Parma amenities. Complimentary Internet access, one of Shangri-La’s signature offerings worldwide, is available throughout the hotel, and butler service is offered in all suites.
The hotel’s Asian touches extend to its three wining and dining destinations. Tîng (derived from the Chinese word for a living room) serves locally sourced cuisine with a hint of Asian flavors in the restaurant and authentic Asian specialities and two unique afternoon teas in the lounge. Láng (the Chinese word for 'pathway') is a patisserie and artisan deli on the ground floor showcasing a selection of Shangri-La signature cakes and savories for eat-in or take-away along with seasonal hampers. The third, Gŏng, London’s highest champagne and cocktail bar, will launch May 19, 2014. Gŏng takes its name from 'dougong' – an ancient Chinese structural element of interlocking wooden brackets that will be a component of the bar’s interior. Gŏng is located on Level 52, which is also home to the 24-hour gym and London’s highest infinity pool, which will open this summer.
For intimate celebrations, private cocktail gatherings and luxury product launches, the hotel’s three river-facing event spaces offer a London event experience like no other. Located on Level 34, they are connected to the sky lobby by a grand staircase with a vista of St. Paul’s Cathedral and beyond.
by #Shangri-La International Hotel Management
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