#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Janeiro » 20 » SAVE THE DATE FOR LUXURY´S FASHION OF RAD HOURANI
Our consciousness inhabits an ephemeral case with an expiry date.
Thus, medicine and art throughout history have been primarily
preoccupied with human anatomy. The role of doctors is to prolong our
lives, and art elevates our consciousness. Neoplatonic artists elevate
the spirit by dissecting human anatomy, representing the sublime. We
find comfort in the illusion of what the maxim opus of our bodies could
be in the same way a sonnet in poetry makes a tragedy bearable to our
senses. Bodies become landscapes in which we escape the fragility of our
human suffering and condition. In genesis, woman and man were separated
into two genders. A piece of male anatomy was taken to create his
female counterpart. The separation and function of genders has endured
the test of time society. Aristotle dissected human bodies to discover
the secret of life. Phideas sculpted flawless bodies by using the
perfect attributes of each model to create his ideal of human anatomy.
In renaissance, anatomy research articulated by Davinci’s Vitruvian Man,
exemplified the relationship between geometry and the human proportions
in architecture and painting.
In the 20th Century films dictated the codes of the quintessential
body. In the 21st Century, it is Fashion who gives the codes of the
Contemporary ideal of anatomy. The elongated bodies that appear on
runway shows and on editorials have trickled down to celebrity and film
culture to become seamless. Rad Hourani’s photographic and digital
dissection of human anatomy juxtaposes genders to questions the
separation and the illusion of social constructs that divide gender and
race. He uses flawless filiform and athletic bodies for their evanescent
qualities. For Rad Hourani their anatomical resemblance and majestic
attributes allow us to see the divisions of gender and race as a mere
In 1504, Michelangelo’s David a majestic muscular mala sculpture
which represented "pure” virility. Yet, the ideal of the female by the
same master in the Sistene Chapel depiction of Sibyl, was inspired by
the sketch of a male. Through a similar, yet deconstructed process,
UNISEX ANATOMY, Rad Hourani digitally dissects the human body with
medical precision to create sensual genderless compositions. Rad’s
meta-question of the study of human anatomy came from a simple question:
before garments there is body. It took him a year to understand human
morphology, and by its deconstruction he reconstructed garments that
unify both sexes and transcend age, race and religion. This is the
essence of Rad Hourani’s search for purity in his own neo-platonic
ideals. He pushed his study of anatomy as he was creating his first
Couture collection, the level of complexity reflected his research. It
has translated into the pictorial dissection of the body that is now
UNISEX ANATOMY photography. They are genderless, the purity of the form
takes the foreground of each composition. Rad Hourani’s nudes are
skillfully and graphically positioned that we loose sight of the gender
and give way to the landscape in which we are immersed when looking at
them. We see light, shadow, movement, and a torso becomes genderless. 
Each series conveys a different approach in search of the
magnificence and balance of a harmonious language. He makes an incision
to separate the faces and bodies that are immaculately symmetrical. Rad
Hourani uses repetition in which all the parts of the canvas become
unified while deconstructed pieces that create a new type of harmony.
Yet, each face and body evokes a strong singularity, it is this artful
combination between individuality and universality that is the new
paradigm. In Rad Hourani’s neoplatonic representation of the nude, the
dissection functions as a unifying force. He treats the body as a
The dynamism of a male body gives way to a tableaux in which some
anatomical elements are readable, while others function as "trompe
l’oeil” in which an arm may look like a leg. Rad Hourani’s ability to
represent anatomy in geometrical forms create multiple readings, we are
transfixed and we recompose the images as a viewer we can create new
meanings. The repetition elongates the bodies and turn them into sinuous
forms. The register of a male muscular body to a slender one speaks of
the complexity of our understanding of beauty as he believes that these
archetypes change from generation to generation. UNISEX ANATOMY is part
illusion and statement that articulates a contemporary gaze and
condition: a multiplicity of believes.
HAIR BY KAYLA MICHELE at Atelier Management using Bumble and bumble
Models : Koné at Red, Louis at Red, Salieu at Red, Nathalie at Elite,
Tatiana at Fusion, Branko at Fusion, Duncan at Soul, Eian at Soul, Jae
at Soul, Irina at Marilyn.

Categoria: #Moda | Visualizações: 573 | Adicionado por : netoangel | Tags: Moda, show, luxury, luxo, Rad Hourani, fashion, unissex, amn, sexy, paris | Ranking: 0.0/0
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