#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 Agosto 29 » ROLLS-ROYCE WRAITH
17:58 ROLLS-ROYCE WRAITH | |
On the evening of Wednesday, 28 August 2013, Rolls-Royce Motor Cars
will celebrate the Vancouver arrival of its newest and most powerful
model, Wraith, with a dramatic unveiling event at the Rocky
Mountaineer Train Station. "Wraith is unlike any automobile produced in our company’s long
and fabled history, so it is especially fitting that its arrival in
Vancouver will be marked by an event that is as grand as this,”
commented Eric C. Shepherd, President of Rolls-Royce Motor Cars North
America."Wraith represents a bold and powerful new statement by
Rolls-Royce, so this event has been designed to convey those same
qualities, while bringing this super-luxury brand to life in a way
that is relevant to our customers.” WRAITH
Wraith’s sweeping fastback gives the car its unique character.
Bold lines, tension in the panels and a raked rear screen evoke the
image of an athlete poised in the starting blocks. Further expression
of dynamic intent can be seen in Wraith’s deeply recessed grille and
wide rear track. Coach doors open to reveal a sumptuous interior complete with
softest Phantom-grade leathers and expanses of wood. Named after the
famous cove in the South of France where Sir Henry Royce and his
design and engineering teams spent their winters, the Canadel finish
sweeps through the contemporary interior, cosseting four occupants in
a space bathed in light and warmth. The interior ambiance is complemented by Starlight Headliner, a
Bespoke feature available beyond Phantom family cars for the first
time. 1,340 fibre optic lamps are hand-woven into the roof lining to
give the impression of a glittering, starry night sky. A twin-turbocharged V12 engine married to 8-speed automatic ZF
transmission ensure that power delivery is effortless, but dramatic.
624 bhp is available to the driver while the 0-60 mph sprint is
achieved in 4.4 seconds, compared with 563 bhp and 0-60 in 4.7 seconds
for Ghost. From 1,500 rpm 590 ft lbs of torque available, a wide rear
track, shorter wheelbase and lower roof height further underwrite
Wraith as the most powerful, involved driving experience of any
Rolls-Royce in history. Performance delivers as the car’s suspension
has been tuned to minimize body roll and discreetly amplify feedback
when cornering; while steering weight is heavier at high speeds and
lighter at low speeds to give a more polished and spirited drive. However, Wraith is no GT bruiser. Agility improvements have been
achieved with absolutely no compromise to the sensation of riding on a
bed of air. Furthermore, the debut of Satellite Aided Transmission
technology takes the powertrain to a new level of effortless delivery,
one that perfectly suits the Rolls-Royce brand. Satellite Aided Transmission uses GPS data to read the road
ahead. It sees beyond what the driver sees; anticipates his next move
based on location and current driving style, then selects the most
appropriate gear for the terrain ahead. Corners, motorway junctions
and roundabouts are all anticipated meaning Wraith is constantly
poised to deliver on its promise of performance. A more polished, effortless driving experience and even better
response brings a new even more dynamic dimension to the famous
Rolls-Royce trait, waftability. For over a century a Rolls-Royce motor car has featured
technologies designed to support occupants discreetly, delivering a
peerless driving experience epitomised by the term ‘effortlessness’.
In every Rolls-Royce these assist the driver when called upon, but are
prepared to return without fuss to the background when no longer required. Advances in mechanical and electrical technology deliver systems
like head-up display, adaptive headlights and Wraith’s keyless opening
boot. But improvements in connectivity have taken the human-machine
interface to a new level of sophistication, a suite of aids that could
be likened to a contemporary on-board valet. Voice activation commands, for example, come with a one-touch
call button located on the steering wheel. A destination no longer
requires manual input from a navigation menu and route assistance
begins immediately, on-screen and via audio guidance following a voice
command such as "navigate to Fifth Avenue in New York City.” Additional improvements in communications come in the design and
functionality of the elegant Spirit of Ecstasy Rotary Controller. This
allows navigation through on-screen functions using a touch pad that
features pinch and pull functionality to echo smart phone usage.
Letters can also be ‘drawn’ onto the pad by hand rather than by
scrolling through a series of available characters on-screen.
 by #Rolls-Royce | |
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