#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 Abril 18 » Rolls-Royce of the Silver Ghost as the ‘Best Car in the World’
13:27 Rolls-Royce of the Silver Ghost as the ‘Best Car in the World’ | |
A century ago this June, four Rolls-Royce Silver Ghosts embarked on
the Austrian Alpine Trials, the most arduous test of automotive
endurance of the time.
In performing without fault over 1820 grueling miles of near
impassable mountain terrain, the Rolls-Royce Works Team and privateer
entrant James Radley helped cement the marque’s reputation for
peerless reliability and mechanical excellence, a reputation the
company proudly retains today. The Silver Ghosts’ performance
establishing Rolls-Royce as maker of the ‘Best Car in the World’. At Auto China 2013, the Bespoke department at the Home of Rolls-Royce
in Goodwood, England celebrates these endeavours with the launch of
the Alpine Trial Centenary Collection. The first time a Bespoke model has taken inspiration from a heritage
Rolls-Royce, this limited edition of Rolls-Royce Ghosts features
exquisitely crafted design cues that pay tribute to the 1913 Alpine
Trials cars. The exterior paint hue, for example takes close
inspiration from Radley’s Silver Ghost, a car that will participate in
this year’s reenactment of the 1913 Alpine Trial, as part of the
Rolls-Royce Motor Cars Works Team. The Radley car’s distinct black grille and wheels are also replicated
across the collection – the first time a painted grille has adorned a
contemporary Rolls-Royce motor car. The cabin plays host to Bespoke details that elegantly tell the story
of the Alpine Trial. The clock displays the stages of the rally and
timings, whilst inlays to rear picnic tables and the front fascia
express the topography and distances of the Alpine route. Each element
is meticulously hand-crafted and researched to ensure accuracy,
epitomising hallmark Rolls-Royce attention to detail. A hand-painted coachline referencing the four Rolls-Royces that took
part in the rally and headlining, colour-matched to the hood of
Radley’s car, completes a beautiful homage. by Rolls-Royce | |
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