#relacoespublicas #rp #rpmoda #pr #publicrelations » 2015 » Fevereiro » 13 » #ROLLS-ROYCE MOTOR CARS TO PRESENT A NEW COMMISSION IN HONG KONG
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#ROLLS-ROYCE MOTOR CARS TO PRESENT A NEW COMMISSION IN HONG KONG
ROLLS-ROYCE MOTOR CARS TO PRESENT A NEW COMMISSION IN HONG KONG
Rolls-Royce Motor Cars is delighted to announce that a new installation by Hong Kong-based artist Morgan Wong will be presented within the marque’s Hong Kong showroom. The work will be unveiled on 10 March 2015 and will be on display for one week to coincide with Asia’s leading art fair, Art Basel in Hong Kong (15 – 17 March 2015). Wong will investigate the value of urban development in relation to the irrepressibility of time by transforming Rolls-Royce Motor Cars’ Spirit of Ecstasy, from a symbol of beauty to an emblem for capturing timelessness. This new commission will be presented in partnership with Pearl Lam Galleries.

Morgan Wong’s ambitious new commission Untitled – Expressway will be an installation with a component on the floor of the showroom together with multi-channel video work including footage taken while cruising on a route connecting the present heart of Hong Kong and a satellite 'new town' embedded in the city’s prehistoric history. The Spirit of Ecstasy, which adorns every Rolls-Royce motor car, will seemingly bear witness to the changes of Hong Kong in an attempt to remind the audience that the process of transformation, and the speed at which it occurs, deviates from humanity. Untitled – Expressway will be comprised of abstract video, archive materials and a narration by a fictional character. It will be exhibited by monitor video projections, and also on the video screen in the rear compartment of a Rolls-Royce car. Inside the vehicle the audience will experience a virtual voyage in an intimate and timeless manner.

Morgan Wong’s practice ranges from performance, video and installation, to works on paper. His new project will continue an on-going study of the key themes of experiencing temporality and the dynamism between Hong Kong and its people, which the artist explored in two of his pivotal past works Untitled – Agnosia Series I (2011) and Journey – Hong Kong (2007).

The work is the latest installation created as part of the Rolls-Royce art programme, which draws together the handcrafted elegance of Rolls-Royce motor cars with contemporary artists around the world. Internationally acclaimed artists including Ugo Rondinone, Erwin Wurm, Regina Silveira, Will Cotton, Angela Bulloch and Karl Lagerfeld have featured in the programme. Morgan Wong’s project during Art Basel in Hong Kong continues the marque’s partnership with Pearl Lam Galleries, following a successful presentation of a new commission in Rolls-Royce’s Singapore showroom by American artist Carlos Rolón/Dzine in January 2015.

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Rolls-Royce Motor Cars
Categoria: Global News | Visualizações: 323 | Adicionado por : netoangel | Tags: Relações Públicas em Marketing, Marketing da Inovação, Rolls-Royce Motor Cars, Hong Kong, commission | Ranking: 0.0/0
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