QMack is a New “mix and mack” Available Exclusively at Macy’s
The Jones Group Inc. announced the launch of the QMack brand, a new collection focused on the millennial customer exclusively available at Macy’s and macys.com. The QMack collection is a wardrobing system that focuses on key items and classic shapes with a girly twist meant to be "mixed and macked” to create the ultimate, effortless uniform.
Inspired by all-American style, QMack also incorporates a global flair by way of Parisian and London influences to create classics with a twist in a multitude of colors and materials, including: go-to blazers, gathered minis, prep school skater skirts, roll sleeve blouses as well as easy dresses and cardigans. The name QMack was inspired by a composite of muses and the classic pieces they wore and then re-imagined to create a modern version for today.
The QMack sportswear collection will be featured in 150 Macy’s stores and on macys.com. Dedicated shop-in-shops feature a mix of merchandised head-to-toe looks and hero key items accented by the signature QMack green color and iconic Q logo.
QMack will be featured in a Macy’s advertising campaign in the September issue of Vogue magazine and a full social media launch which includes initiatives on Facebook, Twitter, Instagram and programs with influential bloggers.
