#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 Maio 14 » Printemps invites you on a journey into the exotic and rare
17:18 Printemps invites you on a journey into the exotic and rare | |
| This season, Printemps invites you to discover its "Inspirations d‟Ailleurs” proposing an elegant and ethnic summer. Influenced by the west, east and south of our planet, Printemps presents a new perspective on the culture of the greatest civilisations. Exotic luxury inspires a look with spice-infused colours in an opulent mix of silks, rare flowers and vibrant prints. The lavish, dreamlike window decorations were designed and supervised by illustrator and textile designer Frédérique Vernillet. Visitors are invited to follow the window displays, which have been laid out like an exhibition, and allow themselves to be carried off to imaginary worlds, reminiscent of an illustrated collection of fables. The sculptures displayed in the windows have been produced by three artists to enhance the beauty of these exotic showcases. MARIANNE GUELY Marianne Guély is a designer who transforms her favourite material – paper – into an haute couture fairyland where dreams and poetry mingle, where the visual and the casual collide. LITTLE K Little K is a multi-faceted artist: street artist, sculptor of cardboard collected in the street and creator of fiction. He designs cardboard objects whose aesthetic combines both visual appeal and the reuse of salvaged material. THE MAKERIE STUDIO Julie Wilkinson and Joyanne Horscroft are The Makerie Studio: a creative partnership in which the two women work together to produce unique sculptures using specialist paper and complex details inspired by forgotten worlds, rare engravings and the beauty of details. La Maison du Chocolat La Maison du Chocolat is spending summer at Printemps Haussmann: in the heart of thestore, in an exclusive temporary space, from the 16thof May to the 17th of August. Exclusive products… FENDI To echo the resounding success of the "2 jours” bag and celebrate its much-awaited arrival at Printemps, the Maison FENDI, has chosen the store for its world preview of a version which was presented in the 2013-2014 Autumn- Winter fashion show. SALVATORE FERRAGAMO This Italian Maison, renowned for the quality of its silks and leathers, is reinterpreting two of its most emblematic accessories, exclusively for Printemps. MULBERRY The British brand will be giving one of its iconic bags – the "Del Rey” – the regal treatment in one of the boulevard Haussmann windows. As the flagship model for the Autumn-Winter 2013-2014 collection, the "Del Rey” – available in two sizes in a sumptuous emerald green – carries on Mulberry’s legacy and is elegance personified with its refined details and finishing’s. Three exclusive pop-up stores… Delphine Delafon More than just a brand, Delphine Delafon opens up a new channel for her customers' imaginations. Depending on seasons and materials, she offers bags in an infinite variety of forms. Printemps Women’s Store, Ground floor, from the 27th May to the 28 The June 2013 WOOYOUNGMI Printemps Men’s Store is extending an exclusive welcome to the Korean brand WOOYOUNGMI with a dedicated pop-up store to enhance the brand's creativity and originality. Capritouch The Capritouch studio presents personalised and made-to-measure sandals at Printemps Haussmann to celebrate the arrival of summer. Caron Printemps Belle Parfumerie. Summer perfumes are an invitation to travel. From Sweden to Turkey, exception is the common point of these new creations signed by the greatest perfumers. Printemps Haussmann welcomes the renowned perfumer Francis Kurkdjian. His new OUD mood collection will be presented in an exclusive and luxurious pop-up store. VIP Lounge, Printemps Women’s Store With the ambition of giving its customers a unique shopping experience, Printemps Haussmann has brought together a selection of premium services which are exclusive in French department stores. VIP reception Printemps Haussmann has given over its rue Charras entry to a VIP reception. Customers receive a map of the shop, in their own language. A guest relations team (10 languages spoken) is at their disposal to help with their shopping experience and make their visit to Printemps Haussmann a very special event. Premium Services A team of 10 multilingual personal shoppers (7 languages spoken), clothes designers and fashion professionals, is entirely at customers’ disposal, for no extra charge, to guide them through the departments and define the choice of wardrobe that perfectly matches their needs – be it for a garden party, gala, wedding or for business. by Printemps Haussmann  | |
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