#relacoespublicas #rp #rpmoda #pr #publicrelations » 2014 » Junho » 18 » Printemps Haussmann welcomes #KENZO
22:30Printemps Haussmann welcomes #KENZO
|Printemps Haussmann welcomes KENZO with an exclusive, limited edition collection available in-store from August 28th. Printemps and KENZO worked closely together on this project, from the display windows to the Atrium, which will be transformed into a playfully experimental pop-up store for the occasion. Each piece embodies the mystery and surrealism of David Lynch’s female characters. His work inspired Kenzo’s entire 2014/2015 Fall/Winter collection, designed by the brands Creative Directors, Carol Lim and Humberto Leon.|
In a deliberately disturbing, offbeat atmosphere, the five Printemps Fashion display windows will reveal the must-have collection, including denim pieces, jacquard dresses and crepe tops in this season’s hottest prints - «Monster» and «Broken Floor» -, as well as a series of sweatshirts featuring the now iconic «Eye», «Tiger» and «KENZO» motifs. The «Kalifornia» bag is the star of KENZO accessories this season, and is available in a wide range of colours, fabrics and sizes, from the roomy oversized to the elegant clutch. Don’t miss the collection’s exciting range of wallets, totes, iPhone cases and scarves, all printed or embroidered with «Monster» or «Multi-Icons» designs. And because you can never get enough KENZO, the event will be peppered with gourmet and cultural happenings.
l FROM AUGUST 28TH, PRINTEMPS WOMEN STORE
Kenzo loves Printemps
Printemps is the first French department store where Christian Louboutin choses to set up a boutique. His 70 m² store-within-a-store flaunts the shoemaker’s inimitable style. Addicts of the brand and its famous red sole will find the entire Ladies’ Autumn-Winter 2014 collection here beginning on August 25th. Shoes, bags and seasonal accessories will be displayed among the brand’s classics, such as the Pigalle and Décolleté models. Moreover, to celebrate the launch of the Christian Louboutin Beauté cosmetics line, Printemps will feature a pop-up store in front of the Christian Louboutin boutique from August 25th to October 18th.
Always on the cutting edge of emerging trends, Printemps creates the first concept for ladies’ trainers of any department store: the Sneakers Library. This new 90 m2 space at the centre of the fourth floor of Printemps Women Store is a reflection of the way today’s fashionable, urban and active women put trainers at the heart of their wardrobes. Designed as a luxurious, ultra-feminine showcase, the Sneakers Library presents nearly twenty legendary and trendy brands, revealing their exclusive creations and limited-edition collections. Here you will find almost 400 models by Adidas, American College, Nike, New Balance, Puma, Converse, College, Bensimon, Faguo, Le Coq Sportif, Moon Boots, No Name, Puma, Reebok, Superga, Startas, Vans and Veja, to find that perfect pair to wear with a dress, jeans or a suit, for day or evening and for work or play.
Created in 2010 as the first sign of Printemps Haussmann’s new image, the Luxury and Accessories space that began as 10,000 m² has grown by 2,500 m² to celebrate the Fashion Accessory, the accessory that denotes a lifestyle. The lower ground floor of the Printemps Women Store and Printemps Beauty Home have merged to make way for the fashion accessories that are so essential in today’s world, that accentuate a look, a state of mind, or a personal style: jewellery, handbags, small leather goods, watches, scarves, sunglasses and travel accessories. In a space designed by Yabu & Pushelberg, a world-renowned North American architectural firm, the Luxury & Accessories department of Printemps reveals the hottest «it» brands and must-have items in a new 100% accessory concept.
Printemps pays tribute to the most sought -after trends and materials with a new exclusive showcase for its own collection of accessories, including leather goods, knit caps, gloves, scarves and jewellery. This innovative concept brings together in one place a selection of fashionable, high-quality products to mix and match with the entire wardrobe throughout the season. Printemps offers elegant urban accessories in the season’s colours and in timeless classic hues, combining sophistication and originality at affordable prices.
The «Coups de cœur» (or «Top Picks») concept recently inaugurated at Printemps du Louvre is a space featuring a selection of trendy «it» items where you can indulge your shopping whims and stock up on gifts at sensible prices. Printemps’ surprising, audacious «Coups de cœur» selection includes fashion accessories such as 1951 Maison Française multicoloured clutches, Becksondergaard scarves, The Case Factory mobile phone shells, and high-tech and pop culture items such as Frends headsets, Caran d’Ache pens, and Sonny Angels and Hoptimist collector’s figurines.
Laëma au Printemps l September 2014
Printemps Home - Beauty - Lower ground floor
This autumn, Printemps will open a new 40 m2 space for designer scarves: The Scarf Bar. This new area will showcase a discriminating selection of the most sought-after name- brand collections. The Scarf Bar is a gold mine for such unexpected treasures as Mii and Amet & Ladoue - brands that stand out for their creativity - as well as classic references such as Alexander McQueen, Kenzo, Lacroix, Pétrusse, Missoni, Givenchy and Faliero Sarti.
Printemps presents a new concept with 85 m² specially geared toward travel. This unique area presents a selection of practical, clever and (of course!) fashionable items in every price range and for every type of travel. The selection focuses on three styles: urban travel, travel for enjoyment and business travel. Urban travel - which addresses both long-distance voyages and weekend jaunts - is a mixed offer that includes Brooks leather goods; Flight 001 and Dandy Nomad travel cases and kits; and Guide Vuitton, Red Maps and Librairie guides, travel books and photo books. The travel for enjoyment selection is more feminine and includes comfort-related items such as cashmere travel kits, Printemps storage bags and cases, and Maptote canvas bags. The business travel assortment is slightly more masculine, including Travel Notebook blank books and Otis Batterbee and Jack Russell leather goods and comfort items. These smaller items are showcased along iconic Eastpak backpacks, luxury Globetrotter trunks and suitcases, and a variety of luggage pieces by the classic travel brands as Samsonite, Delsey, Rimowa, Tumi and Longchamp.
For the 2014 autumn season, Maria Luisa Poumaillou features Moschino with a special pop-up store. Humour, irony, glamour and fashion are the watchwords for the brand’s new image. Jeremy Scott, the new artistic director for Moschino, presents a fun collection inspired by fast food and comic strip characters that includes a special tribute to Spongebob Squarepants. A unique blend of tailoring, street style, humour and pop fashion, the Moschino woman has a chic, nonchalant, modern allure, same as Moschino brand.
By #Printemps Haussmann
|Total de comentários: 0|