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14:05PREMIUM WINDOW DRESSER AWARD 2013 - Apply Now
Shop windows are the figureheads of the retail sector. They are a window to the soul of every store, to its range, its look and feel. They spark people’s interest, provoke emotions and catch attention. Above all, they are the first important point of contact with potential customers. Whether on Berlin’s Ku’damm Berlin, the Kö in Düsseldorf, London’s Oxford Street or on 5th Avenue in New York, competition, excess supply and retail chain stores now shape the image of the world’s high streets. In times of all-powerful fashion chains and a global boom in online retail, shop window displays have reached a new level of significance.
The PREMIUM WINDOW DRESSER AWARD is how PREMIUM chooses to promote creativity in fashion, design and retail. With our competence, experience and network, PREMIUM offers young, creative talent a unique opportunity to get their foot in the door of the creative industry and establish a name and reputation for themselves.
The competition is open to anyone who feels inspired to be creative, anyone who has a vision to pursue and anyone who enjoys putting on a display. PREMIUM welcomes applicants with unusual ideas, not just classical window-dresser entries. Set designers, creative directors, artists, students, graphic designers, stylists and any other established or young creative minds can apply too. Whether you choose to enter a collage, portfolio, drawing, e-presentation or even a film, entries can reflect the idea and inspiration in any way that is personally relevant.
The PREMIUM jury nominates three finalists from all entries, each of whom then present their designs in the display windows at F95 The Fashion Store. The public then chooses the winner. Customers can vote for their favourite in the shop. Online, the windows will also go on show on the PREMIUM homepage, the F95 The Fashion Store homepage and on both of the Facebook pages, where users can also vote for their favourite.
The winner gets to decorate two windows next season for the long-standing Galeries Lafayette department store on Französische Straße – in time for when the fashion industry and creative industry meet in Berlin at the Mercedes-Benz Fashion Week Berlin. The shop window will present the PREMIUM YOUNG TALENTS SHOWCASE, with the winners of the PREMIUM YOUNG DESIGNERS AWARD Spring/Summer 2014 on display. At the official opening, the young talent is announced to the public and is also incorporated in the overall communication campaign for the PREMIUM International Fashion Trade Show.
In addition, the winner will receive a free subscription to the Display Magazine for one year.
The deadline for entries is September 21, 2013. Send your entries to email@example.com or to F95 The Fashion Store, „Window Dresser Award", Luckenwalder Str. 4-6, 10963 Berlin., Germany
For further information on the PREMIUM WINDOW DRESSER AWARD, the PREMIUM YOUNG DESIGNERS AWARD and the winners from the past years, see www.premiumexhibitions.com/talents.
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