RELAÇÕES PÚBLICAS & MARKETING DIGITAIS

The Monday start makes PREMIUM the kick-off event for Berlin Fashion Week, and gives retailers and members of the press more flexibility with scheduling. Taking into account all relevant factors, the new scheduling presents the best possible solution for covering the needs of the entire branch on an international scope, from event organizers to exhibitors to visitors.

The new date is the most logical response to the trade show scheduling framework on an international level. The timing distance allows menswear brands to come to PREMIUM after Pitti in order to present to an international audience. By beginning on Monday, instead of on Tuesday as was previously the case, PREMIUM will also be enabling its exhibitors to take their collections to the French market after they are done doing business in Berlin.

“Our priority is to act in the interests of our clientele. Brands and designers need a variety of platforms and the various demographics those platforms attract in order to achieve the best possible ordering revenue. As long as Europe continues to have a number of different fashion centers, a cooperative approach amongst event organizers with regards to the international framework is not only desirable, it’s imperative. We owe it to the fashion market.“ Anita Tillmann

After PREMIUM in Berlin will be PREMIUM ORDER MUNICH, held from February 7-9, 2015.

PREMIUM INERNATIONAL FASHION TRADE SHOW
January 19-21, 2015
STATION-Berlin | Luckenwalder Strasse 4-6 | 10963 Berlin

PREMIUM ORDER MUNICH
February 7-9, 2015
MOC | Lilienthalallee 40 | 80939 Munich

by #premium