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Première Vision and the Grand Jury Prize at Hyères Festival
On Sunday 28 April 2013, the long-awaited results were announced.
Just a few hours from the close of the Hyères 28th International Festival of Fashion and Photography, the fashion competition jury, headed up by Felipe Oliveira Baptista, ended the suspense by crowning Finnish designer Satu Maaranen winner of the Première Vision Grand Jury Prize for 2013!
This edition marks a turning point for Première Vision, which has been working for three years alongside the famed festival of young fashion designers.
This year, the international show of clothing fabrics strengthened its partnership by awarding the "Grand Jury Prize," since renamed the Première Vision Grand Jury Prize, and which comes with a 15,000 € prize.
While the sun may have been keeping a low profile in the Var this session, the flamboyant, collection of the young Finnish designer was a unanimous winner. It was a triumphant hit with the jury, the international press and the global fashion professionals gathered at Hyères.

La villa Noailles © Olivier Amsellem, 2013

Satu Maaranen, Garment in Landscape
"Can one dress in nature? Is it possible to design a collection that takes the surrounding lanscape into account?" These are some of the questions raised by the Finnish prize-winner, a graduate of Helsinki's Aalto University, in her women's collection Garment in Landscape, inspired by Land Art, military prints and 1960s haute couture.
With a subtle combination of bright colours (orange, intense fuchsias and yellows, luminous blues) and earth tones (grass or fir-tree greens, mineral or sandy browns); updated camouflage prints made entirely by hand; astonishing oversize volumes; and surprising but happy mixes and elaborations of materials... Satu Maaranen proposes her own original and poetic vision of Haute Couture.
True to the tradition of innovative designers from her country, famous for their use of natural materials, she has a distinctive way of working unusual materials. Some fabrics (silk, cotton, viscose) can thus be covered in grass, sawdust or sand.
This highly creative collection came to be with the support of Première Vision.
Because this year, as every year, the 10 finalists were welcomed to the February 2013 shows of Première Vision, Expofil and ModAmont. They were put in direct contact with exhibitors who expressed a desire to collaborate, and thus benefitted from a privileged access to yarns, fabrics and trims from top international companies.

La villa Noailles © Olivier Amsellem, 2013

Next step: New York… and Paris!
Première Vision's commitment to Satu Maaranen doesn't stop here!
The winner of the fashion competition will have her chance to be welcomed at the Première Vision New York show, next 22 and 23 July, then at Première Vision Paris from 17-19 September.
These two unique opportunities provide the designer exceptional visibility in terms of international fashion professionals and industry players: the press, buyers, designers and major fashion brands.

PremiÈre Vision
Categoria: #Moda | Visualizações: 674 | Adicionado por : netoangel | Tags: Fair, luxo, Moda, art, Première Vision, fashion, luxury | Ranking: 5.0/1
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