#relacoespublicas #rp #rpmoda #pr #publicrelations » 2010 » Julho » 8 » Première Brasil, jeans, ecologia e um Mundo de novidades
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Première Brasil, jeans, ecologia e um Mundo de novidades

Os jeans ecologicamente corretos, produzidos no Brasil, são destaques na segunda edição do Première Brasil

 

A feira que acontece nos dias 21 e 22 de julho, traz as mais recentes evoluções em tecidos, fios, fibras e acessórios da indústria têxtil

 

A grande novidade dessa edição é o lançamento de uma linha denim ECOfriend que respeita o meio ambiente em todo seu ciclo produtivo. O projeto da denovo®, expositora do Première Brasil, se baseia em três valores fundamentais: Qualidade, Eficiência e Sustentabilidade. São eles que permeiam todas atitudes e etapas do ciclo de transformação, da matéria-prima ao produto final e as linhas que serão apresentadas no evento agregam valor aos produtos finais.

 

O "JEANS 100% RECICLADO” da denovo® é um tecido de alta qualidade que não necessita de lavagem industrial (em sua etapa final), isso significa uma grande economia de água e energia. Sem essa etapa, também não contempla a utilização de materiais tóxicos no tecido, que em muitos casos provocam alergias e podem acabar em afluentes contaminando as águas dos rios e lençóis freáticos.

 

O processo produtivo começa na logística reversa dos resíduos, sejam tecidos provindos dos confeccionistas ou seja a garrafa PET , embalagem responsável por 30% dos resíduos sólidos coletados nos municípios brasileiros, ou seja, a produção denovo® transforma o que é resíduo em produtos de qualidade.   Os produtos são tintos, e a etapa de tingimento é eliminada, economizando água, energia, e os amaciantes usados são naturais.

 

No "JEANS 100% RECICLADO”, a vantagem é ainda maior, pois como a base do jeans é composta de retalhos de outros jeans de qualidade, não é usado tingimento e o jeans não é engomado, ou seja, não precisa de lavagem industrial para desengomar o mesmo.  O tecido jeans como a denovo® entrega está pronto para fechar a peça final .




PREMIERE BRAZIL reaches its second edition as a reference for the sector of textile industry in Latin America
Première Vision, the world leader in organizing events textiles, based in France, and Brazil Fagga events held the second edition of Premiere Brazil one of the main halls of the Latin American textile industry, in 21 and July 22, at the Transamerica Expo
Center in St. Paul.
The launch event of the collection Fall / Winter 2011 (fabrics, yarns, fibers and accessories) is a joint venture between Première Vision and Fagga Events, which has in its portfolio of 25 large national fairs. For the second edition, the event expects to receive the best exhibitors from the world of creation and also the visit of top professionals from all over Latin America.
The Premiere Brazil will be a showcase of fabrics, colors and styles. Jacques Brunel, CEO of Premiere Vision, explains that the performance hall offers Latin American alignment with the international fashion calendar of the present, with one year in advance, the range of colors and fabrics for the collection Autumn / Winter 2011. Also according to Brunel, the first Brazilian version of the event helped reinforce the perception on strengthening the market and the textile sector in Latin America, pointing to Brazil as a starting point for expansion.
Andreia Repsold, vice president of Fagga Events, celebrates the success of the January issue of Premiere Brazil and highlights the importance of an event of this size to include the country in the international calendar in the textile industry. "It exceeded our expectations. Brazil has shown its strength with large companies exhibiting and attracted visits from a highly qualified audience. "

According to data from ABIT (Brazilian Textile Industry Association), there are over 30,000 companies in the textile and apparel sectors, which generate about 8 million jobs, both direct and indirect.
The Association also points to Brazil among the top ten markets in the textile industry worldwide and among the top five producers of food preparation. With this, the Brazilian textile exports surpass imports for business growth.
A structure for different universes
The Hall Premiere Brazil is divided into five worlds, following the pattern of presentation of the fair in Paris. According Andréia Repsold, sectors per cluster areas facilitates the organization of exhibitors and optimizes the time of access to buyers. "Each universe has its own atmosphere and brings in the same space all booths for topics of interest," said the vice president of Fagga Events.
Anyone searching for news on jeans, denim, cotton and laundries can check the options in the universe Denim & Sportswear, which still shows the new textile accessories suited for this segment.
The universe dedicated to urban fashion and formal composed of wool, alpaca and tricoline is within City & Glam. A sophisticated fashion with fine fabrics such as silks, satins, lace, embroidery and taffeta is also found in this space.
Suppliers of yarns and fibers present their innovations in the universe Yarns & Fibers. Already Space Designs is focused on textile design for print, jacquard, knitting worked, etc.. While the rows of buttons, zippers and trims too focused on Accessories.
Information for Première Vision Fashion:
Forum
A single area of fashion, especially prepared by Première Vision team for the event. An original set design, which shows the trends for the season by the selection of products from exhibitors, who disclose the trends of fabrics, colors, finishes. Visitors get a real bath of fashion and out of space filled with information to create your collection.

Fashion Conference
In addition to stage exhibitions of textiles, the Premiere Brazil follows the expertise of Première Vision and promotes a rich information content of fashion. A daily presentation of the Conference on Fashion colors, structures and behaviors of autumn / winter 2011 will be led by fashion director of Premiere Vision, Pascaline Wilhelm.
, Abest (Brazilian Association of Fashion Designers) TexBrasil, SindTextil.


SERVICE
Premiere Brazil
Date: July 21 and 22, 2010 - Wednesday and Thursday
Time: from 10:00 a.m. to 7:00 p.m.
Venue: Transamerica Expo Center São Paulo - Avenida Dr. Mário Villas Boas Rodrigues, 387, Santo Amaro
Information:
 premierebrasil@fagga.com.br
- Tickets: (free for fashion Professionals previously registered - subject to approval)


http://www.premierebrasil.biz/


Fonte e foto Approach

 

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