Premier Figuier celebrates its 20th birthday #luxo
2014 is a year full of celebrations for L’Artisan Parfumeur. A highlight will be the 20th anniversary of Premier Figuier, created in 1994. This emblematic Eau de Toilette was the first fine fragrance conceived around the theme of the fig. It remains the unique benchmark against which all other attempts in the industry are measured to.
In April, L’Artisan Parfumeur will run an anniversary campaign to showcase the icon of modern perfumery that is Premier Figuier. This campaign will reference the atmosphere of the 90s, with the Parisian house asking its staff, partners and consumers to share their defining memories of 1994.
The Premier Figuier 20th anniversary campaign will bring together long-time fans, fragrance aficionados,
Olivia Giacobetti and L’Artisan Parfumeur to share their memories of a special moment in time, when this
trail-blazing fragrance was born.
