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Premier Figuier celebrates its 20th birthday #luxo

L'Artisan Parfumeur - Premier Figuier celebrates its 20th anniversary !

2014 is  a year  full of celebrations for L’Artisan Parfumeur.  A highlight will be the 20th anniversary of Premier Figuier, created in 1994. This  emblematic Eau de Toilette  was  the first  fine  fragrance  conceived around the theme of the fig.  It remains the unique benchmark against which all other attempts  in the industry are measured to.

In April, L’Artisan Parfumeur will run  an anniversary campaign to showcase  the  icon  of modern perfumery that is  Premier Figuier. This  campaign  will reference the atmosphere of the 90s, with the Parisian house asking its staff, partners and consumers to share their defining memories of 1994.

The Premier Figuier 20th anniversary campaign  will bring together  long-time fans,  fragrance aficionados,
Olivia Giacobetti and L’Artisan Parfumeur to share their memories of a special moment in time, when this
trail-blazing fragrance was born.



Categoria: #Luxo | Visualizações: 480 | Adicionado por : netoangel | Tags: Premier Figuier, celebrates, L'ARTISAN PARFUMEUR, anniversary, 20th | Ranking: 0.0/0
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