Pitti Fragranze grows by 21% and becomes even more international: 3,350 visitors. An increase in the number of foreign buyers - from over 50 countries - as well as the Italian buyers.
Florence is the international capital of artistic perfumery, and a platform for the latest trends in contemporary olfactory culture. The 12th edition of Pitti Fragranze has just closed at the Stazione Leopolda. The international fair-event brought the best of artistic perfumery to Florence. Over the three days, the fair – which showcased 243 among the world’s best names on the international scene (a record level of participation for the event) – was attended by a total of 3,350 visitors (compared to 3,000 in September 2013), from Italy as well as over 50 foreign countries.
You can find online the backstage video of the photo shoot which featured some of the Fragrance n.12 exhibitors. New scented visions made by our photographer Claudio Bonoldi. A discovery of Fragranze n.12 and its protagonists. A magical journey that will involve us with all our senses.