#relacoespublicas #rp #rpmoda #pr #publicrelations » 2015 » Março » 3 » @Pininfarina celebrates its 85th anniversary in Geneva with the #FerrariSergio
11:46@Pininfarina celebrates its 85th anniversary in Geneva with the #FerrariSergio
|Pininfarina is 85 years old and it starts the celebrations for this important milestone at the Geneva Motor Show by holding on its stand the world preview of one of the six units of the Ferrari Sergio, limited edition roadster that enhances the spirit and core values of Pininfarina in the 60th anniversary year of its collaboration with the Prancing Horse.|
So 85 years have gone by since that day, May 22, 1930, when Battista “Pinin” Farina (the surname was changed from Farina to Pininfarina in 1961 by Presidential decree) founded Società Anonima Carrozzeria Pinin Farina in Turin, a small artisan workshop that turned out small production runs and special bodywork to order for wealthy private clients. Today Pininfarina, the standard bearer for the aesthetic values of Italian design in the world, focuses on design (automotive and non-automotive), engineering services, design and construction of very small runs and unique cars, the so-called Fuoriserie (custom-built) vehicles.
Right in the vein of Fuoriserie fits the Ferrari Sergio. Born as a concept car to celebrate Senator Sergio Pininfarina and launched at the Geneva Motor Show in 2013, the Sergio has become a reality.
Designed by Pininfarina, just six of this incredibly limited edition roadster are being built, each with a different color and interior configuration. Based on the 458 Spider, it’s an authentic open-top, it explicitly references the track, underscoring and intensifying its sense of sportiness, fun behind the wheel and the pleasure of design at its purest.
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