#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Maio » 8 » Piaget Rose Day
13:52 Piaget Rose Day | |
Roses speak a universal language
that opens every door, effortlessly crossing borders and continents. At the name of the rose, hearts beat, botanists marvel and designers’ imaginations catch fire. The Maison Piaget has chosen the rose as its emblem and the means of telling its unique story. Roses have always been part of Yves Piaget’s life as well as that of his family company. Like true muses, these delicate blooms have accompanied and inspired the brand’s creations. As Yves Piaget loves to recall in his book of memories: "For me, roses speak of childhood and I well remember my first thrill of love for the wild flowers known as sweet briar or Eglantine roses, growing in complete freedom at an altitude of 1,100 metres”. From the 1960s onwards, his cherished rose motif enriched the Piaget watch and jewellery collections with its diamond-set gold petals. His taste for roses was
further affirmed in 1976 when he became a member of the jury for the Geneva International Competition of New Roses, and presented the winner with a gold rose crafted in the Piaget workshops. His passion for these astonishing flowers was rewarded in 1982 when the winner of the competition, created by the famous rose breeder Meilland, was christened the "Yves Piaget rose”. A legend was born! A unique event for a unique rose In tribute to this rose and to the jewellery collection inspired by it, the first "Piaget Rose Day” will take place on June 13th 2013. It will be celebrated throughout the world and is destined to become the brand’s annual rendez-vous. A nod to springtime, an ode to the rose. On this occasion, various activities and events will be organised and staged in Piaget boutiques worldwide or in other magical places. This special day in honour of this distinctive rose will provide an opportunity to discover the collections it has inspired. Sculpted, openwork, lacework roses; whether moving,
exquisite, gentle, childlike or glamorous, the brand’s
iconic jewellery creations never fail to appeal, charm and entrance. As of May 16th, Piaget is launching a competition on its Facebook page. An app will be installed, inviting fans of the brand to post messages on the theme of the rose dedicated to their loved ones. The winner will be the visitor
who posts the most beautiful testimony. Once posted, the message will be
transformed into a rose before finding its place on a
world map serving to identify the geographical origin of each testimony. Fans will be able at any time to read the messages posted and to appreciate their content. Piaget will reward the winner by inviting him or her to its ateliers in Geneva, where a unique experience awaits, based on the theme of exploring the Rose through all five senses – a prospect sure to thrill the brand’s most ardent admirers. Join us
on our official platforms:  by Piaget | |
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