The Swiss watchmaker and jeweler opened its first boutique in Latin America in São Paulo,
Brazil. The new boutique, located in the prestigious Shopping Cidade Jardim, demonstrates
another step in the worldwide expansion of the Manufacture, this special addition being the
98th boutique worldwide.
Since its beginning, the Maison has maintained the essence and the sense of family that
differentiates it in the High Watchmaking and Jewelry world. The intimate and welcoming space of 63m2 is the ideal place to receive jewelry and watch lovers and collectors. The interior design of the boutique uses stylish and modern materials, such as Japanese wallpaper with gold-leaf floral patterns and black oak, creating a refined and luxurious environment that aligns perfectly with the spirit of the brand.
On the floor, a path made of black stones is framed by natural parquet and a soft, warm light leads to an “iconic” piece of furniture featuring a pearly lacquered puzzle-work motif, where the most exceptional pieces are presented. This is dominated by the arabesques of the
“Possession” chandelier, featuring polished brass and LED lights, a tribute to one of the brand’s most emblematic jewelry collections.
The stunningly beautiful interior design is studded with points of discovery (a pedestal table
presenting novelties; a console with glazed cases displays exhibiting jewelry) and a reminder of the company history (scattered photos of the Piaget heritage). Tables made of leather and oak, big draped curtains in gold and smoky grey carpets with brilliant shimmering effects, lacquer and patina – this omnipresent profusion of elegant monochrome materials contributes to creating an atmosphere that is warm, luxurious and designed to make a visit a moment of pure joy. This is a whole new, sensory experience that Piaget offers its guests, both masculine and feminine.
From the façade covered with black, gold and blue Sicis mosaics to the patinated walls and furniture covered in woven oak, human touches of ingenuity are everywhere and demonstrate Piaget’s deep-felt attachment to traditional skills. In the display windows, three large treasure chests with gold-leaf covered ornamental moulding are an open invitation to marvel at Piaget’s creations, and a reminder of the value of crafts that today have almost disappeared, like that of this chain-maker who keeps the models and prototypes received from the workshop masters who preceded him in just such a chest.
The boutique exemplifies the brand’s new architectural identity, designed by Christine Querlioz from the Atelier Sasha in Paris. Conceived as an invitation to embark on an evocative journey through the universe of Piaget, the new boutique is a manifesto o f the unique blend of skills in Haute Horlogerie and Haute Joaillerie, two fields of expertise for which the brand has mastered.
Piaget Boutique at Shopping Cidade Jardim
Av. Magalhães de Castro, 12.000, Piso Térreo
São Paulo, Brasil
Tel: +55 (11) 3198-9456
boutique.saopaulo@piaget.com
