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22:18Penhaligon's the essence of London Fashion Week 2013
Penhaligon’s is delighted to become the Official Scent of London Fashion Week. The British
perfume house will become an official supplier of the international high profile event for the
first time, scenting Somerset House and the surrounding show tents with the invigorating scent
Quercus declares itself with a light burst of citrus and basil, supported by a heart accord of
jasmine, cardamom and muguet that is sweet spiced and supremely delicate. The greenness of
the basil persists into the surprisingly resilient musk and sandalwood base notes. These are
warmed through with moss and patchouli to create an elegant and uplifting scent.
Founded in 1870, yet with a contemporary outlook, Penhaligon's fundamental British
eccentricity is perfectly manifested in the collaboration with London Fashion Week.
Perfumery and fashion share a passion for craftsmanship and creativity – a natural fit.
Jenico Preston, Head of Sponsorship at British Fashion Council says of the collaboration: ‘One
of Britain’s most distinguished scent emporiums, Penhaligon’s really is a unique and exciting
addition to this season’s roster. The synergy between this quintessentially English brand and
London Fashion Week is perfect, combining a culturally rich history, luxury and innovation.’
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