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10:25NJAL's Opening Night At Dubai Design District
|NOT JUST A LABEL (NJAL) made its physical debut in the Middle East with the opening of its immersive-experience sensorium at Dubai Design District. With over 2,500 guests pouring into the venue to see NJAL's carefully curated selection of global talent–it was a sign of a successful first foray into the region.
NJAL's carefully crafted fashion hub features a curated selection of truly unique, original and even bespoke items from 200 designers from over 50 countries as well as fashion film screenings from NJAL design talent dotting the space.
Dr. Amina Al Rustamani, one the most powerful Arab women in the world, and CEO of TECOM Business Parks opened the Meet d3 at NJAL’s immersive-experience space to signal the start of Dubai’s mission to cultivate both local and global creativity.
NJAL bought a little piece of its international edge to Arabia by showcasing its global community of design talent, to much fanfare with Emirati celebrities and VIPs. Guests were curious, attentively scanning the products on show, andposing questions. The atmosphere was supercharged and NJAL’s first physical debut in the Middle East saw 30% of its stock sold in the opening hour.
As the night wound down, NJAL’s fashion sensorium was completed by musical performances from Muhaisnah Four, Mashrou’ Leila and John Newman, and it was a night like no other in the Middle East.
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