Background: Brooke obtained a
degree in applied science from Sydney University and worked as a
radiographer prior to studying fashion design and pattern cutting at
London College of Fashion and Central Saint Martins. She has a unique
technical insight and broad knowledge of human anatomy through her
interpretation of x-rays and CT scans; this knowledge informs and
directs her textile design, cutting and construction techniques. She has
worked previously with Louise Goldin and Giles.
Career highlight: "Winning The Hospital Club’s Creatives in Residence Award for Fashion and Science 2011.”
Trademark piece: "The CT brain scan jacquard dress.”
Background: Upon graduation
from Central Saint Martins, Charlotte was snapped up to work at Luella,
subsequently leaving in June 2009 to set up her new venture under her
own name. She also has experience working with Frost French and Marcus
Design signatures: "Quirky, unexpected and elegant. My designs are 100% print-focused.”
Three SS12 inspirations: "Beekeeping, fishing, Japanese art and culture.”
studied at Central Saint Martins. She gained work experience with brands
like Christian Dior Couture, Alexander McQueen, John Galliano and then
worked for Jennifer Nicholson in Los Angeles. Since returning to London
and setting up her own label, she has continued to freelance and consult
for London-based companies such as Nicholas Kirkwood. Recent
collaborations include ASOS.com.
Design signatures: "Unusual, hand-painted floral prints with a twist.”
Career highlight: "Print consultancy with Nicholas Kirkwood and developing my own range of shoes with him for autumn/winter 2011.”
Background: NEWGEN designer
James Long completed his MA in menswear and accessories at the Royal
College of Art. He worked for Virginia Bates in New York and London
before setting up his own label.
Three SS12 inspirations: "The film Casino, Sissy Spacek and ginger.”
What’s next for your brand? "Maybe a shop in London.”
What’s your favourite cultural hotspot in the capital? "The Hackney Hills."
graduated with distinction from the Central Saint Martins MA Womenswear
course. She worked with Alberta Ferretti before setting up her own
Design signatures: "Sculptural jewellery juxtaposed against layered, cut-out and embellished clothing.”
Career highlight: "Being
selected by Selfridges as one of their 'Bright Young Things' of 2011.
My shortlisting for 2011's Global Fashon Awards was also a real
Background: Graduating in 2008 from London College of Fashion, Nascimento has spent the last three seasons showing at Rio Fashion Week.
Design signatures: "I like to
create silhouettes that are not typical of knitwear, using knit
unexpectedly through careful yarn consideration and solid research. I am
interested in the geometric and textural aspects of knitwear. My pieces
are a take on the classic cocooning, protective knit, but with a twist -
either in yarn or structure.”
Three SS12 inspirations: "Woven textures, American animists such as Agnes Martin and tailoring.”
Central Saint Martins graduate, Mungo worked with Roberto Cavalli and
The Creative Archives, as well as one-off commissions, before setting up
his own label.
Design signatures: "Modern print combined with simple, classic cuts.”
Trademark piece: "There are a
few things but a long, slim, printed silk shift epitomises the
collection, as does the laser-cut bandeau one-piece swimsuit.”
Background: Levi Palmer
studied womenswear and pattern-cutting at El Centro College in Dallas
before moving to London to study menswear BA at Central Saint Martins.
Matthew Harding studied womenswear BA and MA at Central Saint Martins.
This is their first season with NEWGEN.
How would you describe your ideal client? "Our
customer is self-aware and refined. They long for clothing to
accentuate their current wardrobe without distracting from their
Trademark pieces: "Statement shirts for men and women.”
Three SS12 inspirations: "Nico, Madame Grès and Aaron Huey.”
Background: A collaboration
between Joe Bates, Sid Bryan and Cozette McCreery, SIBLING is all for
one and one for all. Before setting up SIBLING, the designers each
worked for various brands and design houses, learning that it is "never
as easy as it looks and most importantly that invaluable lesson in how
not to do something. Also if all else fails: cup of tea, a nice biscuit
Design signatures: "On the SIBLING
family tree, SISTER is on the branch right next to brother SIBLING so
you can expect colour, humour, sparkle and that everything will be
Trademark piece: "We like mutating classic, traditional knitwear designs or techniques so the Knit Monster Scare Isle comes to mind.”
Background: Susana Garcia
Lopes gained a BA Fashion Knitwear at Central Saint Martins and an MA in
Digital Fashion at London College of Fashion. She chose to work with
designers like Brooke Roberts, Alexandra Moura and Fátima Lopes to learn
about all aspects of the fashion business before starting her own.
Design signatures: "Statement
metal jewellery; intricate, delicate, handcrafted knitwear in balance
with the beautiful finishing of the seamless technology.”
What is your brand philosophy?
"I use technology to create awareness of the traditional knitwear and
craft techniques that are becoming lost in modern society. In my view,
one cannot exist without the other: technology only remakes what hands
have already discovered. Also, I aim to dress real women.”
Background: Tim Soar set up
POST Design in the 1980s with graphics superstar Neville Brody, working
on projects in major museums in the UK and mainland Europe. After years
moonlighting as a DJ, Tim set up global music consultancy Music
Concrete, working with hotel and fashion brands like Ian Schrager
Hotels, Adidas, Fendi and many others. In 2006, he launched menswear
label SOAR to great acclaim. This is his first season with NEWGEN.
Design signatures: "I come from menswear, so very clean, well-made womenswear with mannish touches.”
Trademark piece: "I am known for tailoring in menswear.”
Three SS12 inspirations: "Deconstruction, layering and inside-out tailoring.”
Press/Image London Fashion Week
Background: Olga Vilshenko's
unique aesthetic was honed at the Institute of Fashion and Art in
Russia and London’s Istituto Marangoni. She now splits her time between
these two capital cities, maintaining a studio in each.
Design signatures: "A clean silhouette and an elegant, sophisticated look. All my designs are inspired by Russian heritage and folk craftsmanship.”
Trademark piece: "Blouses and dresses.”