#relacoespublicas #rp #rpmoda #pr #publicrelations » 2014 » Dezembro » 9 » New design accents for three SAXONIA family classics
New design accents for three SAXONIA family classics
At SIHH in January 2015, A. Lange & Söhne will present three models of the SAXONIA watch family with a new dial design that further enhances their intrinsic gracefulness: SAXONIA, SAXONIA AUTOMATIC, and SAXONIA DUAL TIME.

“Never stand still” is not only Walter Lange’s personal motto, it also motivates the product developers at Lange. Their tireless pursuit of the perfect watch has inspired the discreet dial design refinements of three SAXONIA models. Particularly in a watch family innately characterised by such elegance and purity, each element, be it ever so small, has a visual impact on the overall appearance of the respective model.

SAXONIA DUAL TIME, SAXONIA and SAXONIA AUTOMATIC: the new generation Since it was launched 20 years ago, the SAXONIA has been a permanent part of the manufactory’s repertoire. In their search for a more prominent face that would befit the new generation of the Lange classic, the designers sketched out numerous variations of the dial, most of them differentiated merely in nuances.

Just a few precisely placed accents graciously emphasise the sublimely chiselled face of the SAXONIA family’s models. The solid-gold applied hour markers have been moved toward the periphery of the dial and are executed as double baton appliques at 3, 6, 9, and 12 o’clock. The slightly extended black graduations of the minute scale are also more striking. For the SAXONIA AUTOMATIC and the SAXONIA DUAL TIME, the tens markers of the subsidiary seconds dial have been endowed with numerals. All modifications were made in the interest of Nuanced modifications for the time indication improved legibility.

The designers slightly reduced the case size of two models. The diameter of the SAXONIA with the proven L941.1 manufacture calibre is now 35.0 millimetres. With a reduced diameter of 38.5 millimetres, the SAXONIA DUAL TIME is now the same size as the SAXONIA AUTOMATIC.

Its conveniently adjustable second zone time and superb legibility make the SAXONIA DUAL TIME a perfect companion for individuals who feel at home around the world. At the same time, like the other members of the SAXONIA watch family, it pays tribute to the homeland of A. Lange & Söhne. In Saxony, where craftsmanship is a centuries-old tradition and which has a deeply ingrained penchant for aesthetics, Ferdinand A. Lange found the ideal setting for the establishment of his watchmaking company in 1845. His graceful, dependable and precise pocket watches soon ranked among the world’s finest timepieces. This ambition is still upheld by the A. Lange & Söhne brand today. The three new SAXONIA models live up to it in every respect. Their lavishly finished movements epitomise Saxon watchmaking artistry. The hand-engraved balance cock transforms each timepiece into a precious one-of-a-kind treasure.


#A. Lange & Söhne  Richemont Latin America & Caribbean
Categoria: #Release | Visualizações: 452 | Adicionado por : netoangel | Tags: Moda, Three, luxo, CLASSICS, accents, SAXONIA, new design, relógio, Marketing de Luxo, family | Ranking: 0.0/0
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