#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Fevereiro » 5 » MYKITA the new eyes for DAMIR DOMA
MYKITA the new eyes for DAMIR DOMA
Visual contrasts, the play on materials and colours and the exploration of the round form
are the defining design features of the MYKITA & Damir Doma frames for the 2013 autumn/
winter season.  DD02 and DD03 remain faithful to the aesthetic concept of contrasting
materials:  Stainless steel and acetate – a cellulose-based fibre – are the essence of the
material mix. The combination of the two materials produces a kind of alienated elegance that
is characteristic for the autumn/winter collection by Damir Doma and reflected in all facets
of DD02 and DD03.
The DD02 model has circular lenses with stunning colour combinations: silver or black
stainless steel coupled with bottle-green Peridot, translucent Amethyst, ruby red Ruby, shiny
Black and crystal-clear Limpid for the frames, accompanied by grey, brown or green lenses.
The marriage of clear acetate with green lenses creates the optical illusion of the latter
floating freely inside the frame.  
In the DD03 model the signature rings are linked via an extra bridge that at the same time
serves as a styling element stressing the frame’s sporty credentials.  The rings, visible from
both sides, are again made from acetate and linked by a polished stainless-steel frame.
The sleek and straight temples are a modern reference to the vintage look of the early 1930s.
DD03 comes in the colour combinations black or silver with transparent Limpid, Ruby Red,
Peridot or Amethyst with green, grey, brown and black lenses.
Both models are available as sunglasses or prescription frames, and are fitted with lenses
from the pioneering optical solutions specialist ZEISS.
DD02 and DD03 will be available at all MYKITA shops, the DAMIR DOMA flagship store as well
as selected opticians and fashion outlets as of early summer 2013.


DAMIR DOMA’s collections are lit by a soft, melancholic quest for tranquility. Examining the
ephemeral quality of the human body, his designs encapsulate a measured study of proportion
and a melange of textures – divining a juxtaposition of rough and refined. Silhouettes draw
upon a myriad of inspirations from the worlds of art and architecture, foregoing embellishment
and decoration for a purity of form. Doma’s work is harmoniously linked by a sense of uniform
and an obsessive interplay between shadow and light. Questioning the modern wardrobe,
garments offer multiple expressions of identity – contrasting elements of androgyny with
dress codes across cultural and historical spheres. The Croatian-born designer grew up
surrounded by toiles in his mother’s atelier in Germany and later studied fashion in Munich
and Berlin, where he graduated in 2004. After gaining experience in the ateliers of prominent
Belgian designers in Antwerp, he relocated to Paris to join the Paper Rain group in 2007. Damir
launched his first menswear collection on the official schedule for the Spring Summer 2008
season, and three years later showed his first womens prét-à-porter collection for Autumn
Winter 2010.

MYKITA / DAMIR DOMA A / W 2013 DD02 & DD03

Press/image MYKITA
Categoria: #Moda | Visualizações: 697 | Adicionado por : netoangel | Tags: W 2013 DD02 & DD03, DAMIR DOMA A, MYKITA | Ranking: 5.0/1
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