#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Janeiro » 22 » MYKITA MYLON GOES OPTICAL
10:42 MYKITA MYLON GOES OPTICAL | |
What began
with the search for a material that would provide freedom in design,
lightness and individual adjustability, finally resulted in the first
MYKITA MYLON collection in autumn 2011. The successful launch of the first
eyewear collection in the world made of the patented material MYLON
established a new product segment in the eyewear market: created for use in
sports, all models in the MYKITA MYLON collection are both sportswear
and accessories at the same time. Winning the
iF Material Awards in 2011 and the intensive work on the material
was the spur for the groundbreaking development of the first MYKITA
MYLON correction line. The
outstanding characteristics of this material are made for everyday wear – it
is extremely light, it can be individually adapted and is extremely
comfortable on the head. All this makes MYKITA MYLON correc-tion glasses the
perfect companion for every day. The dogma
of the design process was to make all of the models as light-weight as
possible. MYKITA
MYLON GOES OPTICAL phoenix
Imperial Purple, pluto British Racing Green The
resulting frames are characterised by a minimal rim thickness. The design of
the glasses partly stays true to the sporty character of the first
MYKITA MYLON collection, but at the same time some models were created to
link classic and modern design. PELOT and
BASKY interprets the traditional round and oval-round panto shape for
the present, making a cutting-edge, contemporary frame out of their
historical predecessors from the thirties in combination with the material
MYLON. The model
PANTARA continues the sporty and futuristic look of the MYKITA MYLON
collection and translates the previous MYLON aesthetic into the new correction
collection. PHOENIX and PLUTO are available as both sun
and correction frames. Modern and classic
at the same time, both glasses are the perfect embodiment of everything
that defines MYKITA MYLON: the combination of the advantages of a
lightweight, flexibly adaptable correction frame for every day with all the
necessary features of sports glasses. All MYLON
frames are available in the new colours British Racing Green, Imperial
Purpleand Ocean Blue, and can be purchased in the MYKITA shops and
selected opticians from October.   Press/image
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