23:16MVIP the big experience in Luxury entertainment
Access to the world’s most coveted sporting and entertainment events for guests from China is being made easier with the launch of MVIP in China. With unprecedented VIP packages to a long list of global events including the US Open Golf, New York Fashion Week, the Kentucky Derby, the World Cup in Brazil, and high-profile NBA and English Premier League games, MVIP is now offering the opportunity for Chinese fans to get up close and personal with the world’s biggest stars in sports and entertainment.
MVIP creates tailor-made hospitality experiences offering full audience involvement that fit to the exact needs of its guests, and that are specifically crafted for a Chinese audience. From world class hospitality with professional Chinese hosts and meet-and-greets with top players, to private shopping experiences at luxury retailers, MVIP has exclusive experience packages curated to each guest’s tastes.
Each individual experience is customized from MVIP’s selection of premium packages and bespoke itineraries. MVIP ensures that its guests have experiences they will remember for a lifetime, and this can include assistance in booking private tours, first class travel and accommodation, plus exclusive shopping, lifestyle, and cultural experiences.
In the world of entertainment, fashion and celebrities, MVIP offers experiences that enable guests to rub shoulders with the biggest names in Hollywood and the world of fashion. Chinese guests can now experience front-row seating at New York Fashion Week or enjoy a private encounter with music stars at the world’s most famed music award shows.
The Dream Liverpool Football Experience is one of MVIP’s signature experiences, on offer from August to May during the English Premier League Football season. This includes exclusive behind-the-scenes tours of Anfield Stadium, five-star hospitality in a private box, premium seating, and a chance to meet Liverpool stars and legends. A Chinese host ensures guests are looked after from the moment they leave the hotel until after they return with pitch-side photos and autographed souvenirs. Away from the match, MVIP can arrange for a round of golf at Royal Liverpool Golf Club, site of this year’s British Open Championship, or a private shopping experience at some of London’s most prestigious luxury stores.
This commitment from clubs to a Chinese fan base manifests itself in premium hospitality access available at the likes of Manchester United, Arsenal, Liverpool, FC Barcelona, Inter Milan, Paris St Germain and Real Madrid. While guests can get VIP seats to see the LA Lakers, Miami Heat, Chicago Bulls, Boston Celtics, New York Knicks and Houston Rockets.
by #GHC Asia
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