#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 Maio 20 » Montegrappa in Tribute To Elvis Presley
21:46 Montegrappa in Tribute To Elvis Presley | |
Montegrappa,
Italy’s most revered manufacturer of fine writing implements, will inaugurate
its second century with a series of Elvis Presley pens, licensed by Elvis
Presley Enterprises. The pens will be featured in Montegrappa’s popular "Icons”
series. In 2013, Montegrappa will be celebrating the life of the universally-admired performer with its "Icons Tribute To Elvis Presley,” in honor of Elvis, who transformed popular music at the midpoint of the 20th century and became one of the most important figures in the history of recorded music. Four models will represent important phases in Elvis’ career from 1954 to 1977. The number "4” recalls the legendary "Million Dollar Quartet” of Elvis, Johnny Cash, Carl Perkins and Jerry Lee Lewis, the pioneering Sun Records artists who met for one occasion only, and the date on which it occurred, December 4th, 1956. Each pen possesses a resin body in a color suggestive of the each era, with silver accents also representative of the period. The fountain pen nibs are engraved with the full-height profile of Elvis at the microphone. Aqua was selected to represent the 1950s, a hue that would have been found on two-tone automobiles and early electric guitars. Its pocket clip recalls a period jukebox. As 1956 was the year that Elvis "hit the big time,” Montegrappa will release 500 fountain pens, 500 roller balls and 956 ballpoint pens. For the gold edition, there will be seven of each type – fountain pen, roller ball and ballpoint – equaling 21, his age in 1956. 
Green is the color that marks 1958, the year Elvis was drafted into the US Army.
Reminiscent of the period when Elvis was in uniform, the pen features a pocket
clip with the stripes to show his rank of sergeant. For this model, Montegrappa
has prepared 500 fountain pens, 500 roller balls and 958 ballpoint pens. The
gold edition will be issued as 11 fountain pens, 11 rollerballs and 11 ballpoint
pens, the tally of 33 equaling the number of films he made: 31 features and two
live documentaries.Black represents 1968 - the year of Elvis' "comeback special,” in which he wore his famous black leather outfit. The pocket clip represents the zipper on the jacket, while the decorations at the bottom of the barrel were inspired by other details of Elvis’ black leather attire. For this model, Montegrappa will issue 500 fountain pens, 500 roller balls and 968 ballpoint pens. The gold version will be offered as 11 fountain pens, 11 rollerballs and 11 ballpoint pens for a the total of 33, his age in 1968.
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