RELAÇÕES PÚBLICAS & MARKETING DIGITAIS

It’s finally beginning to feel like summer, and as we gear up for much-anticipated longer days and warmer weather, it’s time to start getting ready for Mercedes-Benz Fashion Week Swim. For the seventh year, thousands of fashion industry professionals will migrate to the sands of Miami Beach to see what’s in store for the swimwear industry in 2012.

"This season Mercedes-Benz Fashion Week Swim brings the most international roster of swimwear designers to date,” says Christina Neault, Executive Producer of the event for IMG Fashion. "As the swimwear industry continues to rapidly grow globally, we are thrilled to provide a platform for designers from around the world to show their collections. Mercedes-Benz Fashion Week Swim will be featuring designs from Australia, Brazil, Canada, Columbia, France, Peru and the United States.”

The activities begin on the 14th with a sizzling runway show by Diesel and the not-to-be-missed Official Kick Off party presented by SKYY® Vodka around the iconic Raleigh pool to usher in the week of shows and events. In addition to the opening, shows will include collections from:  White Sands Australia, Poko Pano, Beach Bunny Swimwear, Crystal Jin, L*Space by Monica Wise, Wildfox Swimwear, Caffé Swimwear, Dolores Cortés, Mara Hoffman Swim, Aqua Di Lara, A Ché, Natori, Cia.Marítima, Luli Fama, Luxe by Lisa Vogel, Lisa Blue, Aguaclara, Aquarella, A.Z Araujo, Kooey Swimwear Australia, Nicolita and True Religion.

"Mercedes-Benz Fashion Week Swim is the quintessential event for the fashion industry looking for the hottest designs in swimwear,” said Lisa Holladay, manager of Brand Experience Marketing for Mercedes-Benz USA. "In the midst of the excitement of the shows, we will be generating additional buzz when we introduce this season’s newest Mercedes-Benz vehicle ideal for South Florida’s luxury lifestyle -- the all new 2012 SLK, which takes the roadster experience to new heights.”  

Five days of "invitation-only” shows and events will see over 12,000 journalists, photographers, buyers, and VIPs pass through two full runway venues: the Cabaña Grande and the Oasis, which provide an optimal show venue to over twenty designers. The Oasis will also be home to fully-decked cabanas hosted by Mercedes-Benz Fashion Week Swim official sponsors as well as sexy and comfortable seating areas for the fun and fashionable to lounge while mingling with the industry’s elite.

Mercedes-Benz, the title sponsor of the event, is joined by American Express®, DHL, MAKE UP FOR EVER, TRESemmé, SKYY Vodka, The Raleigh, AriZona Beverages, Ocean Drive Magazine, California Apparel News Waterwear and Getty Images.

Mercedes- Benz Fashion Week Swim is an IMG event.

Modelos, celebridades, VIPs e Insiders da Indústria da Moda vão descer a South Beach de Miami entre 14 a 18 julho.
É finalmente começamos a sentir o verão e é hora de começar a se preparar para a Mercedes-Benz Fashion Week Swim. Pelo sétimo ano, milhares de profissionais da indústria da moda vão migrar para as areias de Miami Beach para ver o que está reservado para a indústria de moda praia em 2012.
"Esta temporada Mercedes-Benz Fashion Week Swim traz o elenco mais internacional dos designers de moda praia, até à data", diz Christina Neault, produtora executiva do evento da IMG Fashion. "Como a indústria de moda praia continua a crescer rapidamente no mundo, estamos entusiasmados por oferecer uma plataforma para designers de todo o mundo para mostrar suas coleções. Mercedes-Benz Fashion Week Swim serão apresentandos os projetos da Austrália, Brasil, Canadá, Colômbia, França, Peru e Estados Unidos. "
As atividades começam no dia 14 com um desfile ardente da Diesel. Além da abertura, mostra incluirá coleções de: White Sands, Austrália, Poko Pano, Bunny Praia banho, Jin Cristal, L * Espaço por Monica Wise, Swimwear Wildfox, Swimwear Caffé, Dolores Cortés, Mara Hoffman Swim, Aqua Di Lara, A Ché, Natori Cia.Marítima, Luli Fama, Luxe por Vogel Lisa, Lisa Azul, Aguaclara, Aquarella, AZ Araujo, Austrália Swimwear Kooey, Nicolita e True Religion.
"Mercedes-Benz Fashion Week Swim é o evento por excelência para a indústria da moda procurando os mais quentes modelos em trajes de banho", disse Lisa Holladay, gerente de Marketing Brand Experience para a Mercedes-Benz EUA. "No meio da empolgação dos shows, estaremos gerando negócios adicionais quando nós introduzimos ideais nessa temporada, assim surge o mais novo veículo Mercedes-Benz para o estilo de vida do sul da Flórida de luxo - o novo 2012 SLK, que tem a experiência roadster lançar novas alturas. "
Cinco dias dcom "convite-somente" shows e eventos virão mais de 12.000 jornalistas, fotógrafos, compradores e VIPs que irão passar por dois espaços de pista cheia: o Grande Cabaña e do Oasis, que fornecem um local ideal para mostrar mais de vinte designers. O Oasis também será o lar de cabanas totalmente enfeitadas. Mercedes-Benz, o principal apoiador do evento, é acompanhado por American Express ®, DHL, Make Up For Ever, Tresemme, SKYY Vodka, The Raleigh, Bebidas Arizona, Ocean Drive Magazine, fato Califórnia Notícias Waterwear e Getty Images.

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