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From 22 – 25th January LONDON show ROOMS MEN will this
season showcase at JTM Gallery, Rue de Richelieu, 40, (Moliere’s resting
place) in the 1st arrondissement of Paris, the same venue as the corresponding
women’s event. The initiative, which saw its hugely successful launch last
season at Tranoi Parc Royal, enables the menswear designers to sell their
collections with the support of international marketing, media and sales
advisers. Tim Blanks of Style.com and a member of the British Fashion
Council's Menswear Committee will host an afternoon cocktail reception on the
opening day to welcome media and buyers. (Saturday 22nd January from 4-6pm)
The support offered to emerging menswear designers by the BFC represents a
growing interest in menswear in the UK and is a reflection of London’s quick
response to identifying design potential. This season LONDON show ROOMS MEN
represents its most diverse selection of British talent to date with a record
nighteen designers showcasing. Returning to show are NEWGEN MEN recipients
Christopher Raeburn, Fannie Schiavoni, James Long, Katie Eary, Lou Dalton and
Omar Kashoura while other NEWGEN MEN designers Christopher Shannon and
J.W.Anderson join the Paris showroom for the first time along with Matthew J
Miller, Nasir Mazhar and Fashion Forward recipient Todd Lynn. They will be
joined by this year’s British Fashion Awards Menswear Award winner, Patrick
Grant, Creative Director of E Tautz. Junky Styling and Dr. Noki’s NHS will join
previous participant Christopher Raeburn in the first dedicated Paris Estethica
showcase, the British Fashion Council’s eco-sustainable initiative.
NEWGEN MEN, sponsored by Topman, was launched in September 2009 alongside a dedicated
Menswear Day at London Fashion Week. Growing from ‘MAN’ a single show on the
LFW schedule, these schemes, which offer business support and showcasing
opportunities, have been instrumental in raising the profile of new British
menswear designers. In a move which mirrors the initiatives that have supported
womenswear designers over the past few seasons, LONDON show ROOMS MEN aims to
build on the success of NEWGEN MEN, highlighting the growing talent of menswear
designers in the UK to an international audience.
LONDON show ROOMS MEN in Paris designers include:
Bernstock Speirs
Blaak
Cassette Playa
Christopher Shannon
Christopher Raeburn
Dr. Noki's - NHS
E.Tautz
Fannie Schiavoni
J.W. Anderson
James Long
Junky Styling
Katie Eary
KTZ
Lou Dalton
Matthew J Miller
Nasir Mazhar
Omar Kashoura
Tim Soar
Todd Lynn
LONDON show ROOMS MEN is supported by UK Trade & Investment (which in
London is part-financed by the European Regional Development Fund) and the
London Development Agency, the project is partly funded by the European Union.
www.britishfashioncouncil.com/londonshowroomsmen
Press/Image British
Fashion Council
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