#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 Maio 6 » McLAREN P1 ™ presents "DESIGNED BY AIR"
00:43 McLAREN P1 ™ presents "DESIGNED BY AIR" | |
The key to the performance for the McLaren P1™ is aerodynamics, and a
new web experience, entitled ‘Designed by Air’, is the first of a two
part series telling the extraordinary story behind the car’s design. The website offers participants a detailed insight as the car is
‘born’ from raw metallic and carbon elements and is crafted by airflow.
The journey evolves to unveil the McLaren P1™ within the wind tunnel
highlighting the aerodynamic focus of the design. Expanding into further sections, the story behind the design of the
McLaren P1™ reveals an interactive 3D model with further information
about the finely honed aerodynamic features. The immersive experience,
inspired by McLaren Automotive Design Director Frank Stephenson’s
biomimicry design philosophy, showcases the McLaren P1™ in simulated
urban, alpine, highway and track environments, detailing how the active
aerodynamic systems adjust and adapt to deliver optimum performance for
differing driving conditions. The ‘Designed by Air’ McLaren P1™ experience is socially enabled,
with a final section ‘Future Chapters’ inviting users to ‘like’, share
and register ahead of future updates on the car’s interior and
performance features. Frank Stephenson, Design Director at McLaren Automotive explains:
"Our main objective with the McLaren P1™ was to design the best
driver’s car in the world, on road and track. Managing air flow in and
around the car’s bodywork and optimising aerodynamics was key in
achieving this goal. This design philosophy crafted the highly unique
and emotive shape of the car. | |
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