#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 Maio 10 » MB&F presents the MusicMachine
20:19 MB&F presents the MusicMachine | |
MusicMachine is a music box that looks and sounds out of this world. It contains all the traditional, time-honoured elements of a superlative high-end music box, but designed and configured in a totally unconventional way. But then you would expect nothing less from a collaboration between REUGE and MB&F. REUGE, the premier manufacturer of music boxes on the planet, with nearly 150 years of expertise and experience. And MB&F, the award-winning artistic and micro-engineering laboratory acclaimed for its avant-garde, three-dimensional Horological Machines. With its dual propellers and twin silver cylinders mounted on sleek outrigger landing gear, MusicMachine looks like a spaceship hailing from a galaxy far, far away. Each of the cylinders on MusicMachine plays three tunes, all personally selected by MB&F founder and creative director, Maximilian Büsser. On the left, "may the Force be with you” with the ‘Star Wars’ theme, ‘Imperial March’ from ‘The Empire Strikes Back’, and the theme from ‘Star Trek’. Back on earth, the right cylinder plays Pink Floyd’s ‘Another Brick in the Wall’, Deep Purple’s ‘Smoke on the Water’ and ’John Lennon’s ‘Imagine’ – all tunes synonymous with MB&F's radical, nonconformist attitude. One of the biggest challenges for REUGE was respecting the mechanical symmetry of MB&F’s design, and it meant breaking with a few music box conventions to achieve it. MusicMachine actually has two independent movements, each comprising: winding propeller; mainspring barrel (looking like a piston under the propeller); horizontal cylinder with pins creating three melodies; and vertical comb with individual hand-tuned teeth sounding each note. When music is playing, the speed that the cylinder unwinds at is governed by an air regulator in the form of a circular fan outside each propeller-topped, piston-shaped mainspring barrel. While it would have been much easier to duplicate the two movements and just change the melodies, MB&F's original concept called for perfect symmetry and if the movements were identical, the comb on one cylinder would not be on the outside. So REUGE took the unprecedented step of configuring the two movements as mirror images of one another, which meant completely inverting the design of the movement components and architecture. MusicMachine is a limited edition of 66 pieces: 33 pieces in white and
33 pieces in black (the latter for those with a preference for 'the dark side').  by MB&F | |
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