#relacoespublicas #rp #rpmoda #pr #publicrelations » 2013 » Março » 1 » "Marilyn MonroeTM" Collection
16:06 "Marilyn MonroeTM" Collection | |
Macy’s unveiled Marilyn Monroe, an apparel collection
that re-imagines the style of the greatest icon of the 20th century for
the 21st century fashionista. The collection, created by LF USA and
Authentic Brands Group, will infuse the actress unrivaled personality
and retro styling into flirty and fun garments for the fashion-forward
girl. This March, Marilyn Monroe will launch exclusively in the
Mstylelab department at 150 Macy’s stores and online at macys.com.
Customers and fans can look forward to an advertising campaign that
immortalizes the starlet’s style through iconic photographs alongside
the new collection. "We are thrilled to partner with the retail experts at Macy's to bring to life one of the things Marilyn loved most – fashion," said Nick Woodhouse, president & CMO of Authentic Brands Group. "As one of the world's most famous style icons, it only made sense to create a Marilyn Monroe apparel collection that represents the glamour and beauty that she is known for."
The Marilyn Monroe line embraces silhouettes that fit and flatter, from
halter dresses that cinch at the waist to gingham tie-front, button-down
tops and pink polka dot denim, evoking a Monroe-esque image. Recreating
the icon’s noteworthy personality this spring, Marilyn Monroe is
effortless, flirty and ultra-feminine. Soft blues and pinks highlight a
girl-next-door quality, while bold reds and black and white add a sense
of allure. Customers can also show their love for Hollywood’s eternal
"it” girl by wearing a smiling Marilyn Monroe cropped t-shirt that
features the icon in one of two famous poses. Marilyn Monroe will launch exclusively at 150 Macy's stores and on macys.com in mid-March. (Photo: Business Wire) Press/image Macy’s | |
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